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If your Instagram store has active inventory,

Posted: Mon Jan 20, 2025 6:33 am
by shaownhasan
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Why further collaboration on Instagram? In many cases, partnered content is better suited to increasing awareness and reach, making it ideal for campaigns targeting top of the funnel. Since collaborative posts can appear in both brands’ feeds, they also have ample opportunity to drive organic and paid reach.

Please note that as of May 2023, the ability to use collaborative posts in collaborative ads is new. Using collaborative posts in a paid campaign does require an advertising budget, but does not require influencers to pay. This may make collaborative posts a more affordable option to get your business in front of new target audiences.

any Instagram user can tag your products in their content. This means anyone can get your products in front of their audience – from professional influencers looking to partner with your brand to customers who just want to share their experience.

Starting in May 2023, you can use third-party content that brands your brand’s products in your campaigns, as long as it’s approved by the creator. So, why use product tags to promote UGC? Here are a few reasons to use this content format in your campaigns: