Michael J. Fox Foundation: Finding a Cure for Parkinson's Disease
Posted: Mon Jan 20, 2025 6:34 am
The Foundation’s BHAG has a singular goal: finding a cure for Parkinson’s disease. This bold goal, backed by extensive research and collaboration, is an example of how large corporations and nonprofits can serve as a model for achieving transformative goals.
Comparing MPAA to Other Targeting Methodologies
Big Hairy Audacious Goals (BHAGs) represent audacious, long-term goals, but not all goals can be considered BHAGs. Here's how Big Hairy Audacious Goals compare to other goal-setting methodologies goal-setting strategies :
BHAGs vs. KPIs Key performance indicators (KPIs) are metrics that track your progress toward specific business goals. They are typically:
Short term: KPIs are typically adjusted quarterly or annually
Quantitative: Measure specific metrics, such as revenue growth or customer satisfaction
Directional: KPIs act as a compass, ensuring you are on the right path toward your strategic goals
In contrast, BHAGs are:
Long-term and ambitious: They aim to transform the future of their organization, and often take founder email list between 10 and 25 years to achieve.
Broad scope: While KPIs track incremental progress, BHAGs focus on achieving meaningful, game-changing impact.
Pro Tip : For those refining their KPI tuning process, try the following ClickUp KPI template . This template provides a structured framework for defining, tracking, and measuring key performance indicators, ensuring alignment with your goals and actionable progress tracking.
BHAGs vs. OKRs
Objectives and Key Results (OKRs) are another goal-setting framework for measuring what really matters to a business . They typically consist of:
Objectives: Global goals that are adjusted annually or quarterly
Key Results: Measurable results that track progress towards each measurable objective that can span from one month to one year
**Also read 25 Examples of Monthly Goals for Teams Comparatively, BHAGs:
They broaden the horizon: While OKRs help you achieve short-term milestones, BHAGs set the vision of where you want to be in the distant future.
Focus on transformation: A series of successful OKRs over a decade or more can help you get closer to achieving your BHAG
Pro Tip: If you want to get started with OKRs and are looking for a practical guide on how to implement OKRs in your company, check out ClickUp’s OKR template . This template has sections dedicated to outlining goals, tracking key results with measurable metrics, assigning tasks to team members, setting deadlines, and monitoring progress in real time.
Comparing MPAA to Other Targeting Methodologies
Big Hairy Audacious Goals (BHAGs) represent audacious, long-term goals, but not all goals can be considered BHAGs. Here's how Big Hairy Audacious Goals compare to other goal-setting methodologies goal-setting strategies :
BHAGs vs. KPIs Key performance indicators (KPIs) are metrics that track your progress toward specific business goals. They are typically:
Short term: KPIs are typically adjusted quarterly or annually
Quantitative: Measure specific metrics, such as revenue growth or customer satisfaction
Directional: KPIs act as a compass, ensuring you are on the right path toward your strategic goals
In contrast, BHAGs are:
Long-term and ambitious: They aim to transform the future of their organization, and often take founder email list between 10 and 25 years to achieve.
Broad scope: While KPIs track incremental progress, BHAGs focus on achieving meaningful, game-changing impact.
Pro Tip : For those refining their KPI tuning process, try the following ClickUp KPI template . This template provides a structured framework for defining, tracking, and measuring key performance indicators, ensuring alignment with your goals and actionable progress tracking.
BHAGs vs. OKRs
Objectives and Key Results (OKRs) are another goal-setting framework for measuring what really matters to a business . They typically consist of:
Objectives: Global goals that are adjusted annually or quarterly
Key Results: Measurable results that track progress towards each measurable objective that can span from one month to one year
**Also read 25 Examples of Monthly Goals for Teams Comparatively, BHAGs:
They broaden the horizon: While OKRs help you achieve short-term milestones, BHAGs set the vision of where you want to be in the distant future.
Focus on transformation: A series of successful OKRs over a decade or more can help you get closer to achieving your BHAG
Pro Tip: If you want to get started with OKRs and are looking for a practical guide on how to implement OKRs in your company, check out ClickUp’s OKR template . This template has sections dedicated to outlining goals, tracking key results with measurable metrics, assigning tasks to team members, setting deadlines, and monitoring progress in real time.