Respond to your audience's needs
Posted: Mon Jan 20, 2025 6:49 am
I'll take myself as an example. I'm a content strategist here at Rock Content , and I love using the professional social channel to discover upcoming trends in Marketing or read expert opinions. That's one of the best ways to use LinkedIn for me.
So, to build your brand presence on this platform, it will be even more important to post content that is relevant to your audience.
Here are some practices to help you succeed with these new changes:
Before planning your next post, check out what your audience is talking and/or thinking about.
Let me remind you that earlier this year, LinkedIn already spain consumer mobile number list changed its algorithm to prioritize quality content. So, everything points to LinkedIn focusing on a more relevant and useful experience for its users.
In a scenario where everyone creates content and everyone wants to be seen, showcasing your expertise will be key to building a trusted brand on LinkedIn.
Give your opinion, it's trendy
One thing that makes LinkedIn stand out from other social networks is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching puppy videos, on LinkedIn you want to know what the latest trend is in your business.
So don't be afraid to give your opinion on changes or trends in your niche. This will also invite other people to comment and increase your reach on social media.
Also, don't forget to experiment with multiple formats, until you find the best type of content for your profile . The days of posting content on social media focusing on yourself/your company are gone.
It's time to listen first, speak later. And let your audience lead the conversation, be part of it. Be useful and relevant.
So, to build your brand presence on this platform, it will be even more important to post content that is relevant to your audience.
Here are some practices to help you succeed with these new changes:
Before planning your next post, check out what your audience is talking and/or thinking about.
Let me remind you that earlier this year, LinkedIn already spain consumer mobile number list changed its algorithm to prioritize quality content. So, everything points to LinkedIn focusing on a more relevant and useful experience for its users.
In a scenario where everyone creates content and everyone wants to be seen, showcasing your expertise will be key to building a trusted brand on LinkedIn.
Give your opinion, it's trendy
One thing that makes LinkedIn stand out from other social networks is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching puppy videos, on LinkedIn you want to know what the latest trend is in your business.
So don't be afraid to give your opinion on changes or trends in your niche. This will also invite other people to comment and increase your reach on social media.
Also, don't forget to experiment with multiple formats, until you find the best type of content for your profile . The days of posting content on social media focusing on yourself/your company are gone.
It's time to listen first, speak later. And let your audience lead the conversation, be part of it. Be useful and relevant.