#6: Cross-Platform Advertising

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Optimize Facebook Ads Creative Branded Content Ad Partner Status 10
If your team typically only advertises using Facebook campaigns, it’s worth testing ads on Instagram as well. Recent research from Meta shows that using short-form videos for advertising dominica b2b leads on Instagram can yield particularly high ROI, making the platform a potentially valuable addition to any advertising campaign.

To serve ads to all destinations available on the Meta platform, simply enable Advantage+ placements at the ad group level. Alternatively, you can choose manual placements and select specific Instagram destinations, including Reels, Stories, and the ad group’s feed.

Optimize Facebook Ads Creative Benefits with Feed Stories and Reel Placement Ad Sets 11
Once your ads start running, use Ads Manager's placement-level segmentation to identify the top-performing destinations. If you add a UTM tracking template to your ads, you can also monitor placement-specific results across your entire site, including additional pages visited and conversions completed.

If you use Ads Manager’s A/B testing tool to compare creatives, you can get a clear answer about which assets perform best. But split testing isn’t the only way to find the best-performing creative. You can also use Ads Manager's creative reports to compare results.