In 2019, brands collaborated with influencers, celebrities and other companies to increase their awareness and we’ll likely see this trend continue this year.
For example, Baskin Robbins partnered with Netflix to promote Stranger investor leads Things and Sephora partnered with the Museum of Ice Cream for a new and rare cosmetics launch.
Brands are also collaborating through guest blogs.
We will see brands coming together even more to raise awareness of complementary products and services and to explore other target audiences.
Brands have gained a lot of traction by teaming up with influencers in their niche, which will continue to generate awareness and sales for brands beyond 2020.
Marketers will need to analyze their markets and find like-minded brands, influencers and bloggers who can deliver relevant content, while still reaching new audiences.
8. AR will become more popular than VR
The virtual reality (VR) phenomenon has faded away, which is a relief for brands that were unsure how to approach it and had low budgets. On the other hand, augmented reality (AR) is picking up speed and promises to be the main method of interactive content creation going forward.
The reason AR is taking over VR is because of its ease of use. An app on a phone can create AR elements and environments around people. On the other hand, VR requires expensive headsets to be implemented.
Additionally, AR is being incorporated into social media through filters, as is the case with Instagram.
Businesses can now create their own branded filters with AR to make the user experience more immersive and memorable.
For example, eyewear companies can use AR filters to allow customers to try on different frames before purchasing.
This makes it easier for customers to interact with an e-commerce company’s products. Ikea and Sephora, for example, have implemented similar technology, allowing customers to visualize furniture in their homes and try out cosmetic products before making a purchase.
Businesses that have chosen to use AR to demonstrate and allow customers to “try on” products have built trust with the public.