People want to see themselves represented in your brand
Posted: Mon Jan 20, 2025 8:35 am
The entire industry, in general, has an underrepresented 28% of groups as protagonists of films.
At Netflix, this number is 36% . But even companies like Netflix have problems to solve.
The company conducted a study on content released between 2018 and 2019 . While there was gender equality among the main characters, there was only one non-binary person in the same situation. In addition, Netflix still has a long way to go among people with disabilities and the LGBTQIAP+ community: representation is in the single digits for all original films and series released in the period .
I’ll talk about the benefits to society of promoting diversity and inclusion soon. But as a marketer, you may be thinking right now: “Okay, but I need to sell. I get paid for that.” Yes, this is one of the list of luxembourg consumer mobile number list main reasons why you should look more into this question!
According to the U.S. Census , more than half of the American population will be part of some underrepresented group by 2042. Yes, you may think of the word “minorities.” But together, they will represent the majority of the population. So, depicting your client as a white, heterosexual, married person with two children may not deliver the results they’re looking for .
Here's more data, research by Google showed that:
69% of African-descendant consumers prefer to buy from a brand that represents them;
The LGBTQIAP+ community is even larger at 71% .
Another big tech company, Meta, researched Facebook ads . The results showed that:
In 90% of cases , diversity ads performed better than traditional ones that have been used since the last century.
71 % of customers said they expect brands to commit to diversity in their advertising.
Another study, now from Adobe , said the opposite is also true:
More than a third of American adults said they would stop supporting brands that don't represent them;
In the LGBTQIA community the percentage is 58% ;
53% among people of African descent;
40% among Latinos.
Be the difference in the world
At Netflix, this number is 36% . But even companies like Netflix have problems to solve.
The company conducted a study on content released between 2018 and 2019 . While there was gender equality among the main characters, there was only one non-binary person in the same situation. In addition, Netflix still has a long way to go among people with disabilities and the LGBTQIAP+ community: representation is in the single digits for all original films and series released in the period .
I’ll talk about the benefits to society of promoting diversity and inclusion soon. But as a marketer, you may be thinking right now: “Okay, but I need to sell. I get paid for that.” Yes, this is one of the list of luxembourg consumer mobile number list main reasons why you should look more into this question!
According to the U.S. Census , more than half of the American population will be part of some underrepresented group by 2042. Yes, you may think of the word “minorities.” But together, they will represent the majority of the population. So, depicting your client as a white, heterosexual, married person with two children may not deliver the results they’re looking for .
Here's more data, research by Google showed that:
69% of African-descendant consumers prefer to buy from a brand that represents them;
The LGBTQIAP+ community is even larger at 71% .
Another big tech company, Meta, researched Facebook ads . The results showed that:
In 90% of cases , diversity ads performed better than traditional ones that have been used since the last century.
71 % of customers said they expect brands to commit to diversity in their advertising.
Another study, now from Adobe , said the opposite is also true:
More than a third of American adults said they would stop supporting brands that don't represent them;
In the LGBTQIA community the percentage is 58% ;
53% among people of African descent;
40% among Latinos.
Be the difference in the world