Advantages and disadvantages of attracting customers via the Web

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In order to increase direct traffic to your website, it is important to advertise steadily. For example, be sure to include a URL or QR code on any paper media you distribute so that interested people can access it. Another method is to encourage people to sign up for your email newsletter or to have them register their email address when they request materials. Direct people from accounting directors email lists the email newsletter to your website and use that to attract customers. The more fans you have, the easier it will be to increase direct traffic.

There are both advantages and disadvantages to attracting customers via the web. Here we will explain each of them.

merit
Since data on your efforts can be accumulated, it is easy to measure the effectiveness. You can also narrow down your target audience and effectively deliver information to the people you want to reach. Depending on how you approach it, it is highly cost-effective, so there is a high possibility that it will lead to efficient results.

Disadvantages
To successfully attract customers through the web, specialized knowledge about the Internet and web marketing is essential. If you don't have enough knowledge, you may not be able to take effective measures. In addition, since you will be actively disseminating information about your company, there is a risk that your competitors will find out the details of your company's fees and services. It is also important to be aware that bad information can easily spread on the Internet.