Diversity in companies is an element that is increasingly on the HR agenda. It is a social demand. In practice, creating a diverse environment can bring many benefits to a company, making it safer, happier and more productive.
Have you ever thought about working on diversity in your company?
If so, know that it's time to invest even more. Now, if the answer is no, remember that creating a diverse team can have a profound impact on your company.
We discuss aspects related to business results and benefits, but also factors that go beyond this, such as the company's image and its social responsibility.
To explore more on the topic, as well as the importance of diversity in companies, we invite you to continue reading this comprehensive guide!
What is diversity in companies?
Diversity in business is about building a team that reflects society. If in theory “diversity” means “made up of various elements,” in business it means that your team is made up of people of different races, genders, ages, social classes, religions, etc.
Are you sure your business is working on actions that promote diversity and inclusion?
Because when we talk about diversity in companies, we go beyond mere thought and begin with action and the institutionalization of the issue.
In other words, today, the mission, strategy and best practices of a truly azerbaijan whatsapp data diverse and inclusive company are to support the construction of a workplace made up of diverse people.
In addition to being an important social commitment, diversity can provide significant competitive advantages for businesses.
For example, did you know that 97% of companies said they maintained or increased investments in Diversity and Inclusion in 2021? The data was released in a Uol article ,
This statistic is driven by several factors: by making your team more diverse and the environment more inclusive, you foster an organizational culture focused on social responsibility, caring, and of course, the common good.
These are essential ingredients for a successful business, both now and in the future.
What is the importance of diversity in companies?
Investing in diversity in companies is proof that the business has social, political, ethical and moral responsibility. In addition, it is a common factor in companies that invoice more and innovate more, as well as hiring better.
In practice, companies that create diverse and inclusive work environments are more flexible and creative. They create an organizational culture that becomes attractive to the best talents in the market.
You may have seen big startups, especially those that were startups first, be super diversity-friendly.
No wonder: according to data published by Harvard Business Review , diversified companies are 70% more likely to attract new audiences.
And today, with digital transformation, more and more companies are investing resources in the possibility of creating new business models, new products and services.
The point is that expanding your market presence, as well as pushing the boundaries of your target audience and attracting others, is complex.
But a diverse team is one of the key elements that helps your company get there.
This is not a mere statement, but a proven fact.
In a study published in the American Sociological Review , researchers found that companies with the highest percentage of racial or gender diversity have higher sales revenue, more customers, greater market share, and above-average profitability.