The term "brand ambassador" entered the marketing lexicon in the early 2000s, when companies began to realize the importance of using famous personalities to strengthen their market position. However, the concept itself essentially existed in the 20th century, when celebrities and famous personalities were actively used to promote products, be they movie, music or sports stars.
Previously, brands preferred to use celebrities exclusively for commercials and photos. With the development of social networks, when celebrities became more accessible and open to communication with their fans, the role of ambassadors has expanded significantly. Today, ambassadors can be not only world stars, but also ordinary users whose opinions can influence a wide audience.
Over time, the approach to choosing brand ambassadors has changed. While previously taiwan consumer mobile number list the choice fell on famous personalities with millions of followers, today brands care not only about the quantity but also the quality of the audience. Companies have begun to prefer narrower but more loyal audiences, such as micro-influencers, who create a strong emotional connection with subscribers.
Practical application
How to Use a Brand Ambassador in Your Marketing Strategy
A brand ambassador can be useful in several aspects of marketing:
Increased trust : People tend to trust recommendations from people they respect. Brand ambassadors help establish trust, especially if they are aligned with the brand’s values and philosophy.