External traffic
Posted: Mon Jan 20, 2025 9:17 am
It helps compare the effectiveness of different versions of content and understand what leads to better results. You can prepare several versions of cards that will differ in one element. For example, in one description of a product you can emphasize its characteristics, and in another - its benefits. All that remains is to compare the results. If one card shows a higher conversion, average check or wins on another significant criterion, it is worth using.
To understand where customers come from, belarus telegram number database you need to analyze external traffic. On marketplaces, this may be more difficult, but you can use UTM tags and promo codes.
UTM tags. Before launching a campaign, create unique UTM tags and add them to your advertising materials. This way, you can understand where the customer came from.
Promo codes. They work similarly to UTM tags and help determine where the traffic comes from. Promo codes can be used in various marketing strategies, for example, giving them to bloggers to attract an audience.
You can read about where to look for information about competitors, sales, and popular niches on marketplaces in the article “Marketplace analytics services: top 5 seller assistants” .
Advertising
Without advertising, it is difficult to ensure rapid sales growth on marketplaces. The platforms themselves provide opportunities for promotion. This could be, for example, placing products in dedicated areas of the site: on banners on the main page, in the catalog, on competitors' cards, in the "For You" or "Popular" sections.
To understand where customers come from, belarus telegram number database you need to analyze external traffic. On marketplaces, this may be more difficult, but you can use UTM tags and promo codes.
UTM tags. Before launching a campaign, create unique UTM tags and add them to your advertising materials. This way, you can understand where the customer came from.
Promo codes. They work similarly to UTM tags and help determine where the traffic comes from. Promo codes can be used in various marketing strategies, for example, giving them to bloggers to attract an audience.
You can read about where to look for information about competitors, sales, and popular niches on marketplaces in the article “Marketplace analytics services: top 5 seller assistants” .
Advertising
Without advertising, it is difficult to ensure rapid sales growth on marketplaces. The platforms themselves provide opportunities for promotion. This could be, for example, placing products in dedicated areas of the site: on banners on the main page, in the catalog, on competitors' cards, in the "For You" or "Popular" sections.