Features of Franchise Business Marketing
Posted: Mon Jan 20, 2025 9:31 am
Some little-known facts about the franchise business (hereinafter referred to as FB):
FB is a small business. On the surface, McDonalds, Subway, Gett and Hertz look like huge corporations. But most FBs are companies with fewer than thirty employees .
Franchising is present in more than three hundred business categories , including food, real estate rental, healthcare, education, etc.
In the United States, franchising creates more than 1 million jobs annually.
25% of global franchisors derive between 25% and 50% of their revenue from international markets .
What to do
Obviously, the main feature of franchise network bolivia whatsapp number database marketing is that in most cases the marketer's work is carried out on the b2b2c principle . That is, you must provide your franchisees with materials that could motivate end customers. Rapid development of a franchise network is possible due to well-thought-out and well-coordinated business functions:
Promotion among potential franchisees
Sales - Validation and Recruitment of Franchisees
Training – initial training and ongoing professional development for franchisees
Feedback - collection and systematization of comments/suggestions from end consumers
Support - hotline for franchisee employees
Interaction with suppliers
Production of marketing materials.
FB is a small business. On the surface, McDonalds, Subway, Gett and Hertz look like huge corporations. But most FBs are companies with fewer than thirty employees .
Franchising is present in more than three hundred business categories , including food, real estate rental, healthcare, education, etc.
In the United States, franchising creates more than 1 million jobs annually.
25% of global franchisors derive between 25% and 50% of their revenue from international markets .
What to do
Obviously, the main feature of franchise network bolivia whatsapp number database marketing is that in most cases the marketer's work is carried out on the b2b2c principle . That is, you must provide your franchisees with materials that could motivate end customers. Rapid development of a franchise network is possible due to well-thought-out and well-coordinated business functions:
Promotion among potential franchisees
Sales - Validation and Recruitment of Franchisees
Training – initial training and ongoing professional development for franchisees
Feedback - collection and systematization of comments/suggestions from end consumers
Support - hotline for franchisee employees
Interaction with suppliers
Production of marketing materials.