Page 1 of 1

Earlier this week, Instagram chief Adam Mosseri reiterated that messaging is now the primary way that people connect,

Posted: Mon Jan 20, 2025 9:36 am
by shaownhasan
“Now you can double tap a message to react and quickly scroll through your most-used reactions.”

These are minor updates, but relevant ones, ecuador b2b leads particularly in regards to expanded usage of private messaging.


on Instagram, and in Meta’s other apps, and with WhatsApp usage rising in the U.S., it’s fast becoming a critical connector, for many, many people.

As such, adding more tools and features, no matter how minor they may seem, could be significant, in enhancing its connective capacity, and increasing appeal with a broader audience.

The more Meta can fuel this, the better, which is why updates like this are relevant.

What are the key challenges for B2B marketers in 2025, and how are others looking to overcome them?

That’s the focus of the latest survey report from Sopro, which incorporates responses from more than 400 senior B2B decision-makers, along with data from 97.9 million emails, to provide some key notes and pointers to assist in your outreach strategy.

You can download Sopro’s full “State of Prospecting 2025” report here, but in this post, we’ll take a look at some of the key notes.