Case studies showing how you've helped
Posted: Mon Jan 20, 2025 9:40 am
See the difference? Now you're speaking their language! Developing a Content Strategy Imagine your potential customers are on a journey. They start by being vaguely aware of a problem, then research solutions, and finally, they're ready to take action. Your content is like a series of signposts along their path. Developing a Content Strategy Here's how to match your content to their journey: Early Stage (Awareness):some text Think "big picture" content.
Blog posts like "5 Signs You Need a New CRM System" or an brazil whatsapp fan infographic on industry trends. Aim to educate, not sell hard. Middle Stage (Consideration):some text Offer deeper knowledge: similar companies, webinars discussing specific pain points, or comparison guides. Late Stage (Decision):some text Now's the time to make a convincing case. Product demos, free trials, or consultations could be the perfect nudge to convert a lead into a customer.
Keep it valuable, not annoying: No one likes being bombarded with pushy sales emails, right? People should look forward to your content because it helps them. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. That shows the power of useful content! Think Like a Movie Maker: Would you rather read a boring textbook or watch an interesting documentary? Variety keeps things exciting.
Blog posts like "5 Signs You Need a New CRM System" or an brazil whatsapp fan infographic on industry trends. Aim to educate, not sell hard. Middle Stage (Consideration):some text Offer deeper knowledge: similar companies, webinars discussing specific pain points, or comparison guides. Late Stage (Decision):some text Now's the time to make a convincing case. Product demos, free trials, or consultations could be the perfect nudge to convert a lead into a customer.
Keep it valuable, not annoying: No one likes being bombarded with pushy sales emails, right? People should look forward to your content because it helps them. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. That shows the power of useful content! Think Like a Movie Maker: Would you rather read a boring textbook or watch an interesting documentary? Variety keeps things exciting.