How to Create a Guide: The Complete Guide for Businesses and Professionals
Posted: Mon Jan 20, 2025 10:10 am
Creating guides is not just a way to attract an audience to your site, but also a tool for long-term strengthening of your brand. We will analyze the steps, tools and life hacks that will help you create content that solves user problems, generates leads and increases trust.
Why is creating guides important for your business?
Guides are a powerful content marketing tool that helps brands stand out. Here's why you should consider creating one:
Main advantages:
Improve trust. Show your expertise and be useful to your audience.
SEO optimization. Optimized guides attract more traffic.
Lead generation: Valuable content encourages subscriptions and contact sharing.
Sales: A well-written guide can be the start of the buyer's journey.
Recommendation:
Fact: According to the Content Marketing Institute, companies with a content strategy generate 3x more leads.
creating guides
Step 1: Define the purpose of your guide
The purpose of the guide is the foundation, list of turkey whatsapp phone numbers without which all efforts will be in vain. Clearly answer three questions:
Who is your audience? It could be beginners, professionals, entrepreneurs or your current customers.
What problem are you solving? For example, making it easier to choose a product, helping to understand a complex process, or offering step-by-step instructions.
What result do you want to achieve? Increased traffic, leads, awareness or increased engagement?
Example of a goal:
If you're creating a guide to setting up Google Ads, your goal might be: "Teach your audience the basics so they can launch their first successful campaign."
Practical exercise:
Why is creating guides important for your business?
Guides are a powerful content marketing tool that helps brands stand out. Here's why you should consider creating one:
Main advantages:
Improve trust. Show your expertise and be useful to your audience.
SEO optimization. Optimized guides attract more traffic.
Lead generation: Valuable content encourages subscriptions and contact sharing.
Sales: A well-written guide can be the start of the buyer's journey.
Recommendation:
Fact: According to the Content Marketing Institute, companies with a content strategy generate 3x more leads.
creating guides
Step 1: Define the purpose of your guide
The purpose of the guide is the foundation, list of turkey whatsapp phone numbers without which all efforts will be in vain. Clearly answer three questions:
Who is your audience? It could be beginners, professionals, entrepreneurs or your current customers.
What problem are you solving? For example, making it easier to choose a product, helping to understand a complex process, or offering step-by-step instructions.
What result do you want to achieve? Increased traffic, leads, awareness or increased engagement?
Example of a goal:
If you're creating a guide to setting up Google Ads, your goal might be: "Teach your audience the basics so they can launch their first successful campaign."
Practical exercise: