Our 2024 Social Media Content Strategy Report uruguay b2b leads found some interesting answers. Original content that shows your product or service in action is the biggest factor that compels consumers to buy.
Keep your content equally informative and entertaining. According to the report, 66% of social users find that edutainment is the most engaging type of brand content. We recommend creating original videos showing what your product is capable of. Demos, how-tos, walkthroughs and tests are just great ideas of how you can apply edutainment in your next social media posts.
TikTok post by Logitech showing a person's hand hovering over a POP Icon key on a pink keyboard
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3. Keep people entertained
Speaking of entertainment, most social media users aren’t looking to be sold to. They just want to get a few laughs or find something to pass the time. So the best way to hook them in is by keeping them entertained.
Keep your Feed balanced with content that provides some lighthearted entertainment. A few ideas to get started would be: memes, comedy skits, ASMR videos and polls!
Jacquemus Facebook post showing a Christmas tree with several handbags used as ornaments
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2. Show your product/service in action
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