Ways to Improve Conversion with Pop-Ups in 2024

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Avoid large animations, sound effects, and flashy calls to action that create visual noise. You can draw attention to your offer with concise images, such as:

book cover;
checklist preview;
image of the webinar speaker.
3. Time your showings carefully
One of the most common mistakes is the wrong el salvador telegram number database time of display. If a pop-up appears immediately after the site page loads, many visitors will simply close it without reading. Show the pop-up after the visitor has read the content, and limit the number of displays to two times per session. For example, if the user is about to leave the site, offer them discounts and promotions to retain them.

4. Customize pop-ups based on context
The pop-up window should only appear for those who have not yet performed the target action. Offering an email subscription to those who have already subscribed makes no sense. It is important to consider the context: in the product catalog, offer a subscription to promotions, and in the blog - to articles by experts. If the user is inactive on the pricing page, offer to sign up for a consultation with a manager. Audience segmentation will help build more accurate communication and increase the conversion of the site.

5. Conduct A/B tests
Each site's audience is unique, so it's important to test different hypotheses to find the most effective offers and mechanics. For example, you can test:

pop-up location on the page;
text on the button;
offers;
sizes;
creatives;
show time.
Measure results to scale your best ideas.