Launching advertising
Posted: Tue Jan 21, 2025 3:21 am
The agency launches advertising through click.ru . A single account allows promoting any project from one window, regardless of how many channels are involved. A specialist does not need to switch between accounts, and campaigns can be optimized using built-in tools. For example, special parsers (users, communities) are provided for working in VKontakte. With the help of the click.ru affiliate program, you can also return part of the spent advertising budgets, and then reinvest them.
For "Door Pro" we chose Tyumen as algeria telegram number database targeting, users over 25, men and women. We deliberately took a fairly broad targeting to attract a new cold audience. When setting up campaigns, we focused on the statistics from VK, given below.
Case study of a company selling doors: how to get 20 million rubles per year using advertising on VKontakte
The ad objective was "Transitions", the ad type was a universal post. It directed users to a chat with a bot.
2. Implementation of a chatbot
Cold calls were handled by the agency's chatbot, which warmed up users through a questionnaire and offered them to share contact information (phone number). People began communicating with the robot immediately after clicking on the ad. The automatic part of the funnel did not require the participation of Dverny Profi managers.
3. Manager's call
When the user provided the number, a company employee received a notification, called and arranged for a visit to the office or a visit from a surveyor. These events could be combined depending on the wishes of the potential customer.
4. Preheating
Read also:
Review of Shoppable Ads from VK in myTarget
All users were sent to the CRM system with the corresponding tags. If a person did not buy anything, after some time he received a mailing via a bot. It reminded him about the company and the favorable conditions it offered. This approach helped to achieve additional sales.
For "Door Pro" we chose Tyumen as algeria telegram number database targeting, users over 25, men and women. We deliberately took a fairly broad targeting to attract a new cold audience. When setting up campaigns, we focused on the statistics from VK, given below.
Case study of a company selling doors: how to get 20 million rubles per year using advertising on VKontakte
The ad objective was "Transitions", the ad type was a universal post. It directed users to a chat with a bot.
2. Implementation of a chatbot
Cold calls were handled by the agency's chatbot, which warmed up users through a questionnaire and offered them to share contact information (phone number). People began communicating with the robot immediately after clicking on the ad. The automatic part of the funnel did not require the participation of Dverny Profi managers.
3. Manager's call
When the user provided the number, a company employee received a notification, called and arranged for a visit to the office or a visit from a surveyor. These events could be combined depending on the wishes of the potential customer.
4. Preheating
Read also:
Review of Shoppable Ads from VK in myTarget
All users were sent to the CRM system with the corresponding tags. If a person did not buy anything, after some time he received a mailing via a bot. It reminded him about the company and the favorable conditions it offered. This approach helped to achieve additional sales.