3 essential books for copywriters
Posted: Tue Jan 21, 2025 3:29 am
If you work in digital marketing, you know that having a copywriter on your team is more than necessary. After all, they use their sales skills in writing. This professional creates creative and persuasive texts and titles that, in turn, convert customers and consumers to close a deal or make a purchase.
H1 Publishing has brought to Brazil three books that bring together the main secrets of some of the greatest copywriters in the world. Translated for the first time into Portuguese, the works 'Persuasive Copywriting', by Andy Maslen, 'How to Write Copy That Sells', by Ray Edwards, and 'Ogilvy on Advertising', by David Ogilvy, show the skills and techniques that the authors have used over the years to write million-dollar campaigns that have forever marked the history of Marketing.
The books are essential reading for professionals who want to luxembourg whatsapp data improve their copy, write better ads, pages, messages and campaigns from start to finish and stand out in a market that is constantly growing and increasingly competitive.
Persuasive Copywriting
Andy Maslen's work brings the deepest dimension of copywriting, applied by the best, which is how to use the power of emotional copy, to stimulate the consumer's most intimate impulses, awaken empathy and create connections. The greatest English copywriter of the present day and a successful fiction writer, Maslen is the CEO of The Copywriting Academy and has among his clients the BBC, The Economist, New York Times, Prudential and PricewaterhouseCoopers.
How to Write Copy That Sells
In the book, Ray Edwards, a best-selling author and one of the most prestigious copywriters in the United States, teaches you in no uncertain terms how to apply the practical knowledge he has acquired and explains how to sell without pushing the product, how to write emails that sell, and what the secrets of launch copy and irresistible offers are. Edwards has worked with figures such as Tony Robbins, Michael Hyatt, Jeff Walker, creator of the Launch Formula, and also with major companies around the world.
H1 Publishing has brought to Brazil three books that bring together the main secrets of some of the greatest copywriters in the world. Translated for the first time into Portuguese, the works 'Persuasive Copywriting', by Andy Maslen, 'How to Write Copy That Sells', by Ray Edwards, and 'Ogilvy on Advertising', by David Ogilvy, show the skills and techniques that the authors have used over the years to write million-dollar campaigns that have forever marked the history of Marketing.
The books are essential reading for professionals who want to luxembourg whatsapp data improve their copy, write better ads, pages, messages and campaigns from start to finish and stand out in a market that is constantly growing and increasingly competitive.
Persuasive Copywriting
Andy Maslen's work brings the deepest dimension of copywriting, applied by the best, which is how to use the power of emotional copy, to stimulate the consumer's most intimate impulses, awaken empathy and create connections. The greatest English copywriter of the present day and a successful fiction writer, Maslen is the CEO of The Copywriting Academy and has among his clients the BBC, The Economist, New York Times, Prudential and PricewaterhouseCoopers.
How to Write Copy That Sells
In the book, Ray Edwards, a best-selling author and one of the most prestigious copywriters in the United States, teaches you in no uncertain terms how to apply the practical knowledge he has acquired and explains how to sell without pushing the product, how to write emails that sell, and what the secrets of launch copy and irresistible offers are. Edwards has worked with figures such as Tony Robbins, Michael Hyatt, Jeff Walker, creator of the Launch Formula, and also with major companies around the world.