We make three comparisons to measure the effectiveness of our campaigns
Posted: Tue Jan 21, 2025 3:38 am
How many leads did we get?This question ends all campaigns. As well as analyzing the direct impact a campaign has on the pipeline in our crm.You have to learn to accept that you are generating inbound demand that you cannot attribute to a campaign.Alice's advice on this? Instead, focus on engagement metrics that will help you gauge how your pci is responding to your campaigns. Use broader demand creation indicators to draw conclusions about their effectiveness.
Obviously, any request directly attributed bc data malaysia to your efforts is a bonus and an indicator of success to include in your reporting.In terms of analysis, alice recommends focusing on two areas: reach and engagement impressions, reach, video views, frequency, ctr, engagement rate, comments, reactions, qualitative feedback, sharing, traffic, page reading time, bounce rate. performance over time, performance against benchmark results, performance compared to existing campaigns.
This allows us to know when a campaign is going down and then modify or stop it.Conversions leads, anonymous conversions, goals achieved, pipeline. Measure what you can attribute, but more importantly, measure what you cannot attribute .It’s great to be able to measure the direct conversions your campaign is generating. The more, the better.But don't use these results as the ultimate benchmark. It will put you on the wrong path.
Obviously, any request directly attributed bc data malaysia to your efforts is a bonus and an indicator of success to include in your reporting.In terms of analysis, alice recommends focusing on two areas: reach and engagement impressions, reach, video views, frequency, ctr, engagement rate, comments, reactions, qualitative feedback, sharing, traffic, page reading time, bounce rate. performance over time, performance against benchmark results, performance compared to existing campaigns.
This allows us to know when a campaign is going down and then modify or stop it.Conversions leads, anonymous conversions, goals achieved, pipeline. Measure what you can attribute, but more importantly, measure what you cannot attribute .It’s great to be able to measure the direct conversions your campaign is generating. The more, the better.But don't use these results as the ultimate benchmark. It will put you on the wrong path.