An Instagram post from Charlotte Tilbury from their 2023 Black Friday campaign
Posted: Tue Jan 21, 2025 3:44 am
Yogurtland offered their Real Rewards members trinidad and tobago business email list double the rewards points last Black Friday. The campaign framed the offer as a “shopping break,” letting them tap into the Black Friday hype without offering steep discounts, which can be challenging for restaurants and service-based businesses.
Omnichannel campaigns
Consumers are discerning. When they are looking to buy, the average consumer will now consult ten or more brand channels before making a purchasing decision.
During Black Friday, tap into omnichannel marketing by creating a seamless customer experience—from your social platforms and chatbots to email strategy and customer care. Meet your customers exactly where they are in every stage of their journey.
Share your promotions across channels and use different social platform tools to captivate your audience. During makeup brand Charlotte Tilbury’s Black Friday 2023 campaign, they promoted a 30% off their Eyes To Mesmerise eyeshadows deal on both Instagram and TikTok.
A TikTok post from Charlotte Tilbury from their 2023 Black Friday campaign
Both posts convey the same information, but they tailored the visuals to ensure each post aligns with the platform and their brand.
Community-inspired campaigns
A brand community comprises people who have an emotional connection to your brand. When you reach your community effectively, you will increase brand loyalty and even encourage customers to become brand evangelists.
Take a cue from your community when creating your Black Friday content. Get to know their other favorite brands, favorite social media aesthetics and how they spend their holidays. Use your insights to guide your social content development.
Omnichannel campaigns
Consumers are discerning. When they are looking to buy, the average consumer will now consult ten or more brand channels before making a purchasing decision.
During Black Friday, tap into omnichannel marketing by creating a seamless customer experience—from your social platforms and chatbots to email strategy and customer care. Meet your customers exactly where they are in every stage of their journey.
Share your promotions across channels and use different social platform tools to captivate your audience. During makeup brand Charlotte Tilbury’s Black Friday 2023 campaign, they promoted a 30% off their Eyes To Mesmerise eyeshadows deal on both Instagram and TikTok.
A TikTok post from Charlotte Tilbury from their 2023 Black Friday campaign
Both posts convey the same information, but they tailored the visuals to ensure each post aligns with the platform and their brand.
Community-inspired campaigns
A brand community comprises people who have an emotional connection to your brand. When you reach your community effectively, you will increase brand loyalty and even encourage customers to become brand evangelists.
Take a cue from your community when creating your Black Friday content. Get to know their other favorite brands, favorite social media aesthetics and how they spend their holidays. Use your insights to guide your social content development.