Google Launches Update: “Useful Content Update”
Posted: Tue Jan 21, 2025 3:52 am
Google has announced that it is rolling out an update called the “Helpful Content Update.” Danny Sullivan, Public Relations for the search community, explained in an article that the update tends to improve the ranking of original and quality content.
According to Google itself, this update aims to “ensure that people see more original and useful content written by people, for people, rather than content made primarily for search engine traffic.”
Nothing new, just the same path that Google has been following since mid-2011 with the Panda Update and the same line of the Product Review Update, for example.
What to expect? Legend has it that Google is using artificial intelligence to detect content written by… artificial intelligence!
To guide content producers, writers and content professionals in paraguay whatsapp data general, Google has suggested a series of useful considerations to understand whether or not a website's content will be affected by this update:
Do you have an existing or intended audience for your business or website that would find the content useful if it came directly to you?
Does your content clearly demonstrate first-hand experience and deep knowledge (e.g., experience that comes from having actually used a product or service or visited a place)?
Does your website have a main purpose or focus?
After reading your content, will someone walk away feeling like they learned enough about a topic to help them achieve their goal?
Will someone reading your content leave feeling like they had a satisfying experience?
.
Avoid creating content focused solely on search engines:
Is the content primarily meant to attract people from search engines, rather than being made for humans?
Are you producing a lot of content on different topics in the hope that some of them might perform well in search results?
Are you using extensive automation to produce content on many topics?
Are you mostly summarizing what others have to say without adding much value?
Are you writing about things simply because they seem trendy and not because you would otherwise write about them for your existing audience?
Does your content make readers feel like they need to search again to get better information from other sources?
Are you writing to a specific word count because you heard or read that Google has a preferred word count? (No, we don't.)
Have you decided to enter some niche topic area without any real knowledge, but mainly because you thought you would get search traffic?
Does your content promise to answer a question that doesn’t actually have an answer, such as suggesting there’s a release date for a product, movie, or TV show that isn’t confirmed?
These questions clearly show the path Google is taking and give a clear understanding of how the algorithms are being optimized.
According to Google itself, this update aims to “ensure that people see more original and useful content written by people, for people, rather than content made primarily for search engine traffic.”
Nothing new, just the same path that Google has been following since mid-2011 with the Panda Update and the same line of the Product Review Update, for example.
What to expect? Legend has it that Google is using artificial intelligence to detect content written by… artificial intelligence!
To guide content producers, writers and content professionals in paraguay whatsapp data general, Google has suggested a series of useful considerations to understand whether or not a website's content will be affected by this update:
Do you have an existing or intended audience for your business or website that would find the content useful if it came directly to you?
Does your content clearly demonstrate first-hand experience and deep knowledge (e.g., experience that comes from having actually used a product or service or visited a place)?
Does your website have a main purpose or focus?
After reading your content, will someone walk away feeling like they learned enough about a topic to help them achieve their goal?
Will someone reading your content leave feeling like they had a satisfying experience?
.
Avoid creating content focused solely on search engines:
Is the content primarily meant to attract people from search engines, rather than being made for humans?
Are you producing a lot of content on different topics in the hope that some of them might perform well in search results?
Are you using extensive automation to produce content on many topics?
Are you mostly summarizing what others have to say without adding much value?
Are you writing about things simply because they seem trendy and not because you would otherwise write about them for your existing audience?
Does your content make readers feel like they need to search again to get better information from other sources?
Are you writing to a specific word count because you heard or read that Google has a preferred word count? (No, we don't.)
Have you decided to enter some niche topic area without any real knowledge, but mainly because you thought you would get search traffic?
Does your content promise to answer a question that doesn’t actually have an answer, such as suggesting there’s a release date for a product, movie, or TV show that isn’t confirmed?
These questions clearly show the path Google is taking and give a clear understanding of how the algorithms are being optimized.