3. Include popular music and trending audio

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When in doubt, use popular music and sound clips within your video content. If someone likes the music clip, they can click on the spinning album in the bottom right corner to view more videos that use it, potentially leading them to discover your content.

TikTok now makes it easy to search for trending east timor business email list audio for your videos, including royalty-free songs and audio that’s cleared for commercial use.

tiktok's trending sounds feed
Keep in mind that you don’t necessarily have to do a TikTok dance or anything controversial. Just a bit of creativity can help you incorporate trending sound bytes into your videos to get more TikTok views.

Leveraging trending music and audio is an easy way for brands to boost their reach and potentially get picked up on the TikTok FYP. The key is using music that makes sense for your content and not forcing yourself onto a trend.

4. Follow viral TikTok trends
Speaking of trends!

TikTok is all about following viral trends and they’re a great way to get more reach. Thankfully, there are many different types of trends to choose from. This includes dances, challenges, memes and more.

There are also truly organic events like the “Demure” trend that took over TikTok a few months back. Brands, influencers and everyday creators alike got in on it and got massive reach as a result. This example highlights again how you can use trending TikTok audio to get more views.

One of the best ways to gain an understanding of viral trends on TikTok is to spend a good bit of time simply consuming content on the platform.