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It Highlights The Need To Demystify Certain Myths That Can Compromise The Effective Development Of The Brand. Only The Marketing Department Is Responsible For The Brand One Of These Myths Is The Idea That Only The Marketing Department Is Responsible For The Brand. Pettená Argues That Brand Care Must Be A Shared Responsibility Across The Company, Including Senior Leadership, To Ensure That All Aspects Of The Product And Customer Service Are Aligned With The Brand's Values: “there's No Point In Your Campaign Or Website Are Beautiful Without A Good Product Or Decent Service.

The Brand Is An Asset That Needs To Be Taken Care Of By vietnam email list Everyone, Especially Senior Leadership.” Brand Building Can Be Quick Another Myth Addressed By Pettená Is The Expectation Of Quick Results In Brand Building. She Emphasizes That Building A Strong Brand Is A Process That Requires Time And Trust, And That It Is Essential To Establish Plans And Okr Cycles That Reflect This Reality.

“brand Building Is About Building A Relationship Of Trust With People And This Takes A Few Cycles To Happen. Build Plans And Okr Cycles Consistent With This Reality To Avoid Frustration And Don't Keep Changing The Strategy All The Time Based On Short-term Results.” Therefore, Strategic Consistency And Patience Are Crucial To Avoid Frustration And To Not Compromise The Integrity Of The Brand. In The Long Term.