The user tries to leave the blog and sees a pop-up asking them to subscribe to the newsletter.
Immediately after subscribing, the user receives an email with information about what and how often he will receive in this newsletter.
Building a Subscriber Base for Email Newsletters Using a Pop-Up to Attempt to Leave a Blog
Scenario: Building a Subscriber Base for Email Newsletters Using a Lead Magnet Pop-Up
The goal of the script is to proactively collect contacts from users using a relevant lead magnet.
How the script works
An unregistered user goes to a specific page of the site, for example, a landing page about advertising in Telegram.
In 1 minute, the user sees a pop-up with a lead magnet relevant to the page, which he can receive by email. For example, we promise to send a guide on launching advertising.
Immediately after leaving contact information, the user receives a letter with the promised lead magnet.
Building a Subscriber Base for Email Newsletters Using a Lead Magnet Pop-Up
You can continue the scenario and send a warm-up email after the lead magnet message, as the Carrot quest team did.
We have a lead magnet of 36 ready-made mechanics for online schools . They are downloaded by the most "hot" users. But not everyone who downloaded them ends up setting up mechanics in Carrot quest. We decided to warm up such leads - to tell about Carrot quest and its features.
the user leaves an email on the site for a lead magnet,
receives a letter with him,
A day later he receives a letter inviting list of spain cell phone number him to sign up for a consultation.
Warming up letter to those who downloaded the lead magnet
Results for 2 months:
→ 174 users received the letter;
→ 75 (43%) of them read it;
→ 8 (18%) left a request;
→ 4 (50%) of them were targeted;
→ 1 payment for 122,500 rubles.
Scenario: Collecting a subscriber base for email newsletters using a pop-up with an invitation to a webinar
The goal of the script is to proactively collect webinar requests from website visitors.
How the script works
All site visitors see a pop-up with an invitation to the webinar. Timeout 30 seconds.
If a user submits a request for a webinar, they receive an email confirming their registration.
The user then receives warm-up messages for the webinar once a day until the day of the webinar.
Webinar reminder emails are sent 24 hours, 3 hours, and 15 minutes in advance.
And 15 minutes after the webinar, the user receives a letter that tells about paid products that are relevant to the webinar topic.
Building a subscriber base for email newsletters using a pop-up with an invitation to a webinar
An example of a pop-up with an invitation to a webinar was shown in the case of the online service Retail Rocket:
The mechanics work like this:
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