How to use page variations for enhanced results
Posted: Tue Jan 21, 2025 4:36 am
See how to use the new feature announced by Google to explore the variations of your products!
Google has updated its product rich results support page to add details on how these results can be used for product variations with different URLs.
What's new
In the new version of the page, the search engine explains that:
Use markup for a specific product, not a category or list of products. For example, “shoes in our store” is not a specific product. Currently, product rich results are only supported on pages that focus on a single product. This includes product variants, where each product variant has a separate URL. We recommend focusing on adding markup to product pages rather than pages that list products or a category of products.
This way, it is possible to use a unique URL for each product ukraine whatsapp data variation, making the URL more user-friendly and making it easier to view the items.
It is common for online stores to have difficulty structuring their URLs when a product is available in multiple sizes or colors. Now, each combination of product attributes will be a variant of the product.
Google's goal is to support businesses that have a wide variety of URL structures, due to the variations in their products.
Limitations
Despite the possibilities, Google warns of some limitations regarding products with many variations:
The page may not be eligible for product rich results in search results because the experience is only supported on pages that contain a single product (and product variants may be treated as separate products by Google Search);
Google Shopping cannot direct a user to a specific variant of a product on your site, requiring the user to select the variant they wish to purchase on your site before completing the purchase.
The search engine states that these limitations should be analyzed with caution, as they can lead to a bad user experience if they are not structured correctly.
How to use the feature?
Since the main goal is to make the URL more user-friendly, Google recommends that each variant have its own query parameter along with the URL. For example, for a path segment like “/t-shirt/green” use a query parameter like “/t-shirt?color=green”.
These adjustments can help Google identify which product variation pages are being visited, better identifying the relationship between product variants.
Google has updated its product rich results support page to add details on how these results can be used for product variations with different URLs.
What's new
In the new version of the page, the search engine explains that:
Use markup for a specific product, not a category or list of products. For example, “shoes in our store” is not a specific product. Currently, product rich results are only supported on pages that focus on a single product. This includes product variants, where each product variant has a separate URL. We recommend focusing on adding markup to product pages rather than pages that list products or a category of products.
This way, it is possible to use a unique URL for each product ukraine whatsapp data variation, making the URL more user-friendly and making it easier to view the items.
It is common for online stores to have difficulty structuring their URLs when a product is available in multiple sizes or colors. Now, each combination of product attributes will be a variant of the product.
Google's goal is to support businesses that have a wide variety of URL structures, due to the variations in their products.
Limitations
Despite the possibilities, Google warns of some limitations regarding products with many variations:
The page may not be eligible for product rich results in search results because the experience is only supported on pages that contain a single product (and product variants may be treated as separate products by Google Search);
Google Shopping cannot direct a user to a specific variant of a product on your site, requiring the user to select the variant they wish to purchase on your site before completing the purchase.
The search engine states that these limitations should be analyzed with caution, as they can lead to a bad user experience if they are not structured correctly.
How to use the feature?
Since the main goal is to make the URL more user-friendly, Google recommends that each variant have its own query parameter along with the URL. For example, for a path segment like “/t-shirt/green” use a query parameter like “/t-shirt?color=green”.
These adjustments can help Google identify which product variation pages are being visited, better identifying the relationship between product variants.