If you keep a narrow funnel and focus on targeted leads

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Ryan explains: no lead should be qualified if it doesn't fit the criteria of your next best customer.Even if he contacted you following a recommendation or an inbound campaign, if he doesn't match your criteria, you can simply say to him, 'based on the information you've provided, I don't think I can help you.'don’t start a call. Don’t start a date. Don’t waste your time.Once a lead is qualified, they will likely study your product in depth to ensure that it is the most relevant solution for their needs.

They will then move from the top of the line data funnel to the middle of the funnel. Step : commitment now is the time to deploy your best actions to ensure your brand stays top of mind for your prospects. You can warm them up with emails that will help them make a purchasing decision and provide added value. You can highlight accessible white papers (ungated), case studies, pricing, or webinar excerpts.

Ryan adds:that are a good fit for your business, you'll start to see things more clearly.Resources like your most read blog posts or relevant marketing content can help move your prospects through your funnel.Stay focused on the best leads you can help and be willing to disqualify those that don’t match your icp. Step : sale at this stage of the sales funnel, your prospect enters the bottom of the funnel.