eady-made trigger mechanics for online stores

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What to improve on your website to reduce cart abandonment
The first step to reducing cart abandonment is to address technical issues on your site. Start by looking for reasons for cart abandonment, such as slow page loading, poor navigation, lack of information about return policies, or problems adding a payment method. Here are a few simple tips to help keep more users on your site and in your app:

Fix technical issues. Optimize your website and app for fast loading. Revisit the user journey from login to checkout to find and fix errors. Improve navigation so users can easily find the products they need. Add information about return policies so users feel confident when purchasing.
Adapt the site for mobile devices. Provide high-quality images and a convenient font size. Make sure there is no horizontal scrolling so that users can easily browse the site.
Simplify checkout. Add the ability to sign in via social networks, Google, or a phone number with a confirmation code so that users don’t have to spend a lot of time registering.
Add useful information and features. Provide each product with a detailed description with specifications, discount size, shipping cost, and return policy. This will help users make a purchasing decision.
Offer more ways to receive the goods. In addition to delivery by mail, transport company and courier, add pick-up and sending orders to parcel terminals. This will increase the chances of completing the purchase.
Set up one-click ordering. If the user does not want to register on the site, offer them to enter a phone number to clarify the order details.
Expand payment options. Offer several payment methods: bank cards, e-wallets, cash on delivery, credit or installments. This will make the purchase more accessible.
Connect online chat and hotline. A free call to the operator or online chat with the manager will help quickly resolve issues and correctly place an order. This will increase customer loyalty.
Use analytics services. Conduct short surveys and collect feedback to find out why customers did not complete their purchase. If the user responded to a message with questions, offer to help them place an order.
We have a large map of mechanics for online stores. One of the mechanics that will help reduce the number of abandoned carts is a proactive bot on the checkout page.

32 ready-made trigger mechanics for online stores
In which channels can you set up an abandoned cart trigger?
The abandoned cart scenario can be implemented in any communication list of switzerland cell phone number channel. It is usually chosen depending on the cost of the mailing and the availability of contacts.

Which channels provide abandoned cart reminders:

Email newsletters . The most popular channel for triggered emails.
SMS. Less popular due to the high cost of messages.
Messengers and chatbots . The cost is lower than SMS, but permission from clients is required to send.
Voice calls. Used for expensive and low-margin goods where specialist advice is required.
Web-push . Low deliverability (~65% vs. 95% for email), but it’s easier for new visitors to subscribe to push notifications.
Pop-ups . This mechanic is used for anonymous customers, offering to send the contents of the shopping cart to the email or fix the price when leaving the site.
You can choose any convenient channel for the trigger message, the main thing is to follow these two rules:

Clearly track abandoned carts. Track the event when a customer leaves the site without an order. This can be done using the standard functionality of the site or automation platforms. In Carrot quest, you can also set up and track abandoned cart events.

Decide who and when to send an abandoned cart message. The customer has abandoned the cart on the site. However, this does not mean that he should receive a newsletter. It is important to consider other factors: