If you lower your maximum bid amount, you won't have to worry about your click-per-click cost increasing any more. However, since the maximum bid amount also affects the display ranking of your ad, it is not a good idea to lower it unnecessarily. You need to adjust the maximum bid amount to the extent that you can maintain the display ranking of your ad as much as possible, while taking into account the effectiveness of your ad.
Points to consider when deciding your maximum cost per click
There are various points to consider when deciding on the maximum cost per click. Here vp financial email lists we will explain the points you should pay particular attention to.
Calculate using formulas
Use a formula to calculate your maximum cost per click.
When deciding on the cost per click, calculate it as "target acquisition cost x conversion rate". In addition, calculate the overall budget as "cost per click / average customer acquisition rate x number of cases".
Using concrete numbers in your calculations can help you optimize your maximum click bid.