Examples of interactive marketing mechanics depending on the goal
Posted: Tue Jan 21, 2025 5:29 am
Use contests, giveaways, and challenges to engage your audience in creating UGC. However, this will only work if you have prepared a worthy prize. It is also important to choose a topic that will resonate with the interests of your subscribers.
For example, on the eve of the new year, an online school can launch a giveaway for a year of training. After all, many promise themselves to finally improve their language skills in the new year. A unique hashtag helps unite participants and group all UGC by topic. Participants read each other's posts and get inspired to make changes.
Do you also want to launch interactive mechanics using chatbots, pop-ups and trigger letters?
Register in Carrot quest and launch your first mechanic in 10 minutes.
Test Carrot quest
We have selected several tasks from Carrot quest clients and told you what mechanics they used for them. Read on and get inspired.
Warm up your audience with advertising
Online school Moscow Digital School (MDS) decided to collect more leads in order to warm them up through email newsletters and consultations with managers .
Problem: Long transaction cycle due to high cost of courses — 60–100 thousand rubles.
To do this, MDS marketers set up a pop-up with a wheel of fortune for an audience that comes from advertising.
Wheel of Fortune is a game mechanic where the user spins the wheel and list of albania phone number randomly receives a gift, such as a discount or useful materials. To start the wheel, the user is asked to leave contacts. The prize is sent to the email.
A pop-up with a wheel of fortune is shown to the audience with advertising
Wheel of Fortune pop-up results for 3 months:
22% conversion from viewing to leaving contacts,
7.8% conversion from lead to sale,
Pop-up generates 10 times more leads than other mechanics on the MDS website.
Increase conversion into quality leads
The service for providing online cash registers "ATOL Online" decided to automatically qualify users before transferring them to the sales department . To do this, they set up a pop-up quiz mechanics that helps to quickly and interactively get all the necessary answers.
An example of quiz mechanics in interactive marketing
Pop-up quiz with qualification
ATOL Online marketers use the data obtained from the quiz to customize advertising: they add new segments or, conversely, exclude those ads that bring in non-targeted traffic.
Results for 4 months:
For example, on the eve of the new year, an online school can launch a giveaway for a year of training. After all, many promise themselves to finally improve their language skills in the new year. A unique hashtag helps unite participants and group all UGC by topic. Participants read each other's posts and get inspired to make changes.
Do you also want to launch interactive mechanics using chatbots, pop-ups and trigger letters?
Register in Carrot quest and launch your first mechanic in 10 minutes.
Test Carrot quest
We have selected several tasks from Carrot quest clients and told you what mechanics they used for them. Read on and get inspired.
Warm up your audience with advertising
Online school Moscow Digital School (MDS) decided to collect more leads in order to warm them up through email newsletters and consultations with managers .
Problem: Long transaction cycle due to high cost of courses — 60–100 thousand rubles.
To do this, MDS marketers set up a pop-up with a wheel of fortune for an audience that comes from advertising.
Wheel of Fortune is a game mechanic where the user spins the wheel and list of albania phone number randomly receives a gift, such as a discount or useful materials. To start the wheel, the user is asked to leave contacts. The prize is sent to the email.
A pop-up with a wheel of fortune is shown to the audience with advertising
Wheel of Fortune pop-up results for 3 months:
22% conversion from viewing to leaving contacts,
7.8% conversion from lead to sale,
Pop-up generates 10 times more leads than other mechanics on the MDS website.
Increase conversion into quality leads
The service for providing online cash registers "ATOL Online" decided to automatically qualify users before transferring them to the sales department . To do this, they set up a pop-up quiz mechanics that helps to quickly and interactively get all the necessary answers.
An example of quiz mechanics in interactive marketing
Pop-up quiz with qualification
ATOL Online marketers use the data obtained from the quiz to customize advertising: they add new segments or, conversely, exclude those ads that bring in non-targeted traffic.
Results for 4 months: