How do I choose the theme for my e-book?
Posted: Tue Jan 21, 2025 5:34 am
One of the most common questions for those who work with content marketing is how to choose the topic of an e-book.
For those of you who have extensive knowledge about certain subjects or are experts in a specific area, creating a digital book and sharing this knowledge can be very profitable!
What are the advantages of making an e-book?
Digital books, unlike blog posts, provide more extensive and detailed content on subjects and make reading easier precisely because they are virtual.
E-books have several other advantages, both for authors and readers. To understand better, check out the main ones we have gathered:
Benefits of digital books for authors
For writers and authors, the advantages are numerous. Among them we have:
There is no need for a large financial investment for cyprus whatsapp data production – the costs of publishers and printing are waived when we talk about ebooks. Since they are virtual, there is no such expense compared to traditional books;
They are a tool to attract more leads – many companies use digital books as a tool to attract more people who are interested in their products and services. By offering the content for free, it is possible to obtain the person’s data and convert them into a future customer!;
are universal – when you create material online, it will be available for anyone, anywhere in the world, to download or purchase.
Benefits of e-books for readers
Those who opt for reading digital books are enjoying some benefits as well. They are:
being able to take the book anywhere, since it is digital;
being able to acquire it for free;
receive the material in a few minutes, without having to leave home.
How to choose the theme of the e-book?
As mentioned, this question is a concern for many professionals who work with content marketing. An ebook can be defined as a digital bait, in which the strategy is to make rich content available to the user. In exchange for the material, in most cases, it is necessary to provide an email address in order to download it.
In other words, with this practice, there are benefits on both sides, as we mentioned: the user will have access to rich content and, for those who produced it, it will be possible to obtain information to maintain the relationship with the acquired lead.
The established relationship tends to advance, which can trigger a conversion.
It is well known that e-books are an excellent way to capture leads and advance relationships with prospects, but the biggest challenge is still creating truly relevant content that generates interest. In this sense, it is essential to follow the steps:
Understand your target audience
Before defining a theme for the e-book, it is essential to observe the characteristics of your target audience, for example, their preferences, interests and objectives.
Typically, the theme should be defined based on a pain that involves the context of that group of people. Based on this perception, the selection of possible themes will be simplified and the probability of success is significantly higher.
On this same topic, Fabio Ricotta, CEO of Agência Mestre, also explains in the video how to discover the pain and main affliction of the public. To get valuable information, a great tip is to ask! Doing a simple survey can generate good insights into topics.
Keyword research
Another way is to make a selection of the most searched keywords on different subjects related to the user's pain points.
Ricotta presents some tools, such as Answer the public and SemRush. The strategy of carrying out keyword research creates the possibility that the material produced will be viewed through organic search.
Therefore, it is necessary to create a page to capture the material – the famous Landing Pages. People, in exchange for the material, provide some of their data on this page.
Furthermore, by using the keyword, the material produced in the ebook can be more assertive in responding to what users are searching for, increasing the chances of it being downloaded.
Analysis of successful content
A factor that also enables the development of relevant themes is analyzing other materials that have already been produced.
Set a time frame, observe the main published content and those that received the greatest feedback and approval from the public. It is possible that a well-ranked article can be supplemented and transformed into a book that is super attractive to users.
The same idea can be used with videos. Productions with more views and audience engagement undoubtedly have great potential to become a successful digital book.
For those of you who have extensive knowledge about certain subjects or are experts in a specific area, creating a digital book and sharing this knowledge can be very profitable!
What are the advantages of making an e-book?
Digital books, unlike blog posts, provide more extensive and detailed content on subjects and make reading easier precisely because they are virtual.
E-books have several other advantages, both for authors and readers. To understand better, check out the main ones we have gathered:
Benefits of digital books for authors
For writers and authors, the advantages are numerous. Among them we have:
There is no need for a large financial investment for cyprus whatsapp data production – the costs of publishers and printing are waived when we talk about ebooks. Since they are virtual, there is no such expense compared to traditional books;
They are a tool to attract more leads – many companies use digital books as a tool to attract more people who are interested in their products and services. By offering the content for free, it is possible to obtain the person’s data and convert them into a future customer!;
are universal – when you create material online, it will be available for anyone, anywhere in the world, to download or purchase.
Benefits of e-books for readers
Those who opt for reading digital books are enjoying some benefits as well. They are:
being able to take the book anywhere, since it is digital;
being able to acquire it for free;
receive the material in a few minutes, without having to leave home.
How to choose the theme of the e-book?
As mentioned, this question is a concern for many professionals who work with content marketing. An ebook can be defined as a digital bait, in which the strategy is to make rich content available to the user. In exchange for the material, in most cases, it is necessary to provide an email address in order to download it.
In other words, with this practice, there are benefits on both sides, as we mentioned: the user will have access to rich content and, for those who produced it, it will be possible to obtain information to maintain the relationship with the acquired lead.
The established relationship tends to advance, which can trigger a conversion.
It is well known that e-books are an excellent way to capture leads and advance relationships with prospects, but the biggest challenge is still creating truly relevant content that generates interest. In this sense, it is essential to follow the steps:
Understand your target audience
Before defining a theme for the e-book, it is essential to observe the characteristics of your target audience, for example, their preferences, interests and objectives.
Typically, the theme should be defined based on a pain that involves the context of that group of people. Based on this perception, the selection of possible themes will be simplified and the probability of success is significantly higher.
On this same topic, Fabio Ricotta, CEO of Agência Mestre, also explains in the video how to discover the pain and main affliction of the public. To get valuable information, a great tip is to ask! Doing a simple survey can generate good insights into topics.
Keyword research
Another way is to make a selection of the most searched keywords on different subjects related to the user's pain points.
Ricotta presents some tools, such as Answer the public and SemRush. The strategy of carrying out keyword research creates the possibility that the material produced will be viewed through organic search.
Therefore, it is necessary to create a page to capture the material – the famous Landing Pages. People, in exchange for the material, provide some of their data on this page.
Furthermore, by using the keyword, the material produced in the ebook can be more assertive in responding to what users are searching for, increasing the chances of it being downloaded.
Analysis of successful content
A factor that also enables the development of relevant themes is analyzing other materials that have already been produced.
Set a time frame, observe the main published content and those that received the greatest feedback and approval from the public. It is possible that a well-ranked article can be supplemented and transformed into a book that is super attractive to users.
The same idea can be used with videos. Productions with more views and audience engagement undoubtedly have great potential to become a successful digital book.