Digital accessibility: what it is and how to create accessible content
Posted: Tue Jan 21, 2025 5:42 am
A web accessible to everyone! Find out more about digital accessibility and learn how to create more inclusive content.
Have you heard of digital accessibility?
This is a topic that is often discussed today, especially by people managers, because there is a great need to build or maintain diversity in the organizational environment.
And within this sphere of inclusion, there is a lack of resources that facilitate access to the internet for people with disabilities.
According to the Global Digital Report, in a report on internet user habits in 2021, published by Linka, people spend 7 hours online per day. In terms of social media, this time reaches almost 2 and a half hours every day.
Given this, it is possible to state that people with disabilities, who have some peculiarity that prevents them from having access to this environment, are seriously harmed in different areas of their lives.
Therefore, it is essential to learn more about this reality egypt whatsapp data and create ways to produce more accessible content. In this text, you will find important information on this subject and also tips to make your business more inclusive.
What is digital accessibility?
The concept of digital accessibility is related to the search to reduce barriers to internet access for people with disabilities.
According to the IBGE census, published in an article on the Digital Government website, approximately 45 million people, or 23.9% of the Brazilian population, have at least one type of disability.
On the other hand, according to an article in Galileu Magazine, less than 1% of websites passed all accessibility tests applied. Between August 2019 and April 2020, the variation was minimal, from 0.61% to 0.74%.
In other words, there is a large portion of people in Brazil who are being deprived of access to digital content due to a lack of accessibility resources for this audience.
This is one of the reasons for the existence of World Accessibility Awareness Day. This day, May 20, was established with the purpose of discussing and learning about this subject that is so necessary in society.
Why is inclusion important in the digital environment?
Today, the digital environment is an integral part of a person's life. Our social, professional and personal activities and relationships take place, to a large extent, with the influence of online resources.
This alone would be reason enough for no one to be deprived of this access, but below are three reasons why it is important to consider including PWDs in your business' content production.
Expand the reach of your message
There is a segment of society that has serious difficulties accessing content on the web. Therefore, these people are not being impacted by much of the digital content, including that produced by brands and companies.
This means that when you create accessible content for these individuals, the number of people your message reaches is greater. In other words, with digital accessibility, you expand the reach of your communication.
Show empathy
Another reason to create more accessible content is because it shows empathy for this segment of the population. This is a trait that every business needs to have, especially when it comes to physical and learning disabilities.
Furthermore, an organization that cares about inclusion becomes more diverse and, therefore, improves its image before consumers and the market.
Talking to niches that are still little explored
Another reason to consider having more inclusive digital channels is the lack of materials designed for this niche. In other words, since most brands do not explore this audience, it represents a segment with enormous potential.
In this sense, it is valid to consider this audience, understand their pain points and create new solutions for this type of persona.
How to create accessible content?
There is no doubt that it is important and advantageous to create content that understands the reality of people with disabilities. However, to start adopting digital accessibility in your content, it is important to be aware of some points. They are:
1. Know about assistive technologies
To create accessible content, it is important to know the assistive technologies that help people with disabilities.
Have you heard of digital accessibility?
This is a topic that is often discussed today, especially by people managers, because there is a great need to build or maintain diversity in the organizational environment.
And within this sphere of inclusion, there is a lack of resources that facilitate access to the internet for people with disabilities.
According to the Global Digital Report, in a report on internet user habits in 2021, published by Linka, people spend 7 hours online per day. In terms of social media, this time reaches almost 2 and a half hours every day.
Given this, it is possible to state that people with disabilities, who have some peculiarity that prevents them from having access to this environment, are seriously harmed in different areas of their lives.
Therefore, it is essential to learn more about this reality egypt whatsapp data and create ways to produce more accessible content. In this text, you will find important information on this subject and also tips to make your business more inclusive.
What is digital accessibility?
The concept of digital accessibility is related to the search to reduce barriers to internet access for people with disabilities.
According to the IBGE census, published in an article on the Digital Government website, approximately 45 million people, or 23.9% of the Brazilian population, have at least one type of disability.
On the other hand, according to an article in Galileu Magazine, less than 1% of websites passed all accessibility tests applied. Between August 2019 and April 2020, the variation was minimal, from 0.61% to 0.74%.
In other words, there is a large portion of people in Brazil who are being deprived of access to digital content due to a lack of accessibility resources for this audience.
This is one of the reasons for the existence of World Accessibility Awareness Day. This day, May 20, was established with the purpose of discussing and learning about this subject that is so necessary in society.
Why is inclusion important in the digital environment?
Today, the digital environment is an integral part of a person's life. Our social, professional and personal activities and relationships take place, to a large extent, with the influence of online resources.
This alone would be reason enough for no one to be deprived of this access, but below are three reasons why it is important to consider including PWDs in your business' content production.
Expand the reach of your message
There is a segment of society that has serious difficulties accessing content on the web. Therefore, these people are not being impacted by much of the digital content, including that produced by brands and companies.
This means that when you create accessible content for these individuals, the number of people your message reaches is greater. In other words, with digital accessibility, you expand the reach of your communication.
Show empathy
Another reason to create more accessible content is because it shows empathy for this segment of the population. This is a trait that every business needs to have, especially when it comes to physical and learning disabilities.
Furthermore, an organization that cares about inclusion becomes more diverse and, therefore, improves its image before consumers and the market.
Talking to niches that are still little explored
Another reason to consider having more inclusive digital channels is the lack of materials designed for this niche. In other words, since most brands do not explore this audience, it represents a segment with enormous potential.
In this sense, it is valid to consider this audience, understand their pain points and create new solutions for this type of persona.
How to create accessible content?
There is no doubt that it is important and advantageous to create content that understands the reality of people with disabilities. However, to start adopting digital accessibility in your content, it is important to be aware of some points. They are:
1. Know about assistive technologies
To create accessible content, it is important to know the assistive technologies that help people with disabilities.