We will help you set up personalized marketing in your industry.
Posted: Tue Jan 21, 2025 5:44 am
And at this stage, it is decided what promotions or bonuses to offer the user. They can also depend on the information you have collected. For example, a user who has never been interested in a group of products is unlikely to be interested in a promotion for them.
Personalization of messages. At this stage, marketers create messages for the collected groups, comparing the data with the results of the product analysis. As a result, the user goes to the site or application and sees a message that seems to be written especially for him. Such an offer has a much higher chance of hooking the client, and the deal has a higher chance of success.
What to Consider When Setting Up Personalization for B2B and B2C Clients
The behavioral characteristics of users in these areas will help you construct messages correctly.
In B2B
A personalized message in B2B is almost always aimed at the business leader or team of experts who make the purchasing decision (DM).
These users tell the company about their tasks and problems themselves: during correspondence or at the stage of leaving an application. All that remains is to select the solution that they need and personalize the commercial offer. If the company approaches users cold, data on the decision maker for personalizing the offer can be found in open sources.
In B2C
In the B2C segment, the user takes dozens and hundreds of steps before making a purchase. Often, the decision to buy is made after a spontaneous advertisement from a blogger. It is almost impossible to track all these points of contact with the brand manually. Therefore, marketing automation is simply necessary for personalization in B2C.
To make a personalized offer, it is important to process large list of algeria cell phone number amounts of data: gender, age, ad views, and visits to specific pages. Separate services like CDP help to combine everything in one user card.
Our experts will analyze your sales and marketing funnel and offer mechanics that will work for your tasks.
Leave a request
Who Uses Personalization and Why
In 2024, more than 40% of online retail companies use personalization in their marketing strategies. Such mechanics require monetary investments, so the personalized approach is most often found in large companies from the e-commerce and gaming industries.
There are three turning points at which companies decide to implement personalized marketing:
Traditional marketing fails to cope with tasks in overheated niches. In conditions when products of many companies are similar in price and quality, and traffic is becoming more expensive, the strategy of the maximum number of contacts with the user begins to cost too much. Therefore, companies try to reduce the number of messages, but make more targeted offers in them.
There is a goal to achieve a result by providing cool service. The task here is to create a unique experience for the client, which will subsequently bring profit. The main metric is customer satisfaction and loyalty.
The company has received the first result from automation. Having seen the result, the company invests more in marketing, using targeted mailings, personalization on the site and other methods of working with clients. Everything is based on experiments and analysis of results. The main metric here is ROI, which is calculated separately for each tool or channel.
For example, Carrot quest clients use personal messages to:
Personalization of messages. At this stage, marketers create messages for the collected groups, comparing the data with the results of the product analysis. As a result, the user goes to the site or application and sees a message that seems to be written especially for him. Such an offer has a much higher chance of hooking the client, and the deal has a higher chance of success.
What to Consider When Setting Up Personalization for B2B and B2C Clients
The behavioral characteristics of users in these areas will help you construct messages correctly.
In B2B
A personalized message in B2B is almost always aimed at the business leader or team of experts who make the purchasing decision (DM).
These users tell the company about their tasks and problems themselves: during correspondence or at the stage of leaving an application. All that remains is to select the solution that they need and personalize the commercial offer. If the company approaches users cold, data on the decision maker for personalizing the offer can be found in open sources.
In B2C
In the B2C segment, the user takes dozens and hundreds of steps before making a purchase. Often, the decision to buy is made after a spontaneous advertisement from a blogger. It is almost impossible to track all these points of contact with the brand manually. Therefore, marketing automation is simply necessary for personalization in B2C.
To make a personalized offer, it is important to process large list of algeria cell phone number amounts of data: gender, age, ad views, and visits to specific pages. Separate services like CDP help to combine everything in one user card.
Our experts will analyze your sales and marketing funnel and offer mechanics that will work for your tasks.
Leave a request
Who Uses Personalization and Why
In 2024, more than 40% of online retail companies use personalization in their marketing strategies. Such mechanics require monetary investments, so the personalized approach is most often found in large companies from the e-commerce and gaming industries.
There are three turning points at which companies decide to implement personalized marketing:
Traditional marketing fails to cope with tasks in overheated niches. In conditions when products of many companies are similar in price and quality, and traffic is becoming more expensive, the strategy of the maximum number of contacts with the user begins to cost too much. Therefore, companies try to reduce the number of messages, but make more targeted offers in them.
There is a goal to achieve a result by providing cool service. The task here is to create a unique experience for the client, which will subsequently bring profit. The main metric is customer satisfaction and loyalty.
The company has received the first result from automation. Having seen the result, the company invests more in marketing, using targeted mailings, personalization on the site and other methods of working with clients. Everything is based on experiments and analysis of results. The main metric here is ROI, which is calculated separately for each tool or channel.
For example, Carrot quest clients use personal messages to: