How to do content marketing for social media
Posted: Tue Jan 21, 2025 5:52 am
Have you ever heard that social media is your business's showcase to the world? That's why content marketing for
social media is so important.
Currently, more than 3.8 billion people around the world are connected to the virtual environment. Social networks are responsible for connecting people in this environment.
In this article you will find:
what is the importance of content marketing;
how to start a content marketing strategy for social media.
How important is content marketing?
Social networks, such as Facebook, Twitter, Instagram, YouTube and TikTok, are part of consumers' lives. These networks have changed the way we live our lives, being responsible for influencing the public in many ways.
To understand such influence, we brought the following data from the Global Digital Statshot 2019 report:
3.2 billion people use at least one social network (42% of the world population);
Instagram stories has 500 georgia whatsapp data million daily active users;
on average, people spend 2h22 daily on social media;
54% of people use these platforms to search for products;
49% base purchasing decisions on recommendations from influencers.
With this, you can get an idea that these platforms are here, not only to stay, but they still have a huge potential for growth and your business will not be left out, right?
However, for there to be success and prominence in this scenario, content marketing for social media must have correct and strategic planning.
How to start a content marketing strategy for social media?
It's not enough to just have an online presence. Before you make any kind of post, you need to know exactly what your audience likes, so you can win them over with their interests.
Be ready to instigate the consumer's desire, solving the possible pains they have and that your business will solve!
Check out the tips for putting together your planning:
Define the persona
You need to know the audience you are talking to. To do this, you need to define the persona, which is a fictional character that represents the ideal customer of a business.
To do this, data and characteristics of real customers are used, such as: behavior, demographics, problems, challenges and objectives.
Know which social networks you will be working on
To start strategically planning your content marketing for social media, you need to define which channels your company will operate on. It is not necessary to be present on all platforms, but it is important to define which are the most important for your brand.
The best thing is to present relevant content on networks that makes sense, rather than just replicating content across all digital media without much coherence or planning.
For example, when sharing a link to a new post from your blog on Instagram, it might be better to think about illustrative content, such as an infographic.
social media is so important.
Currently, more than 3.8 billion people around the world are connected to the virtual environment. Social networks are responsible for connecting people in this environment.
In this article you will find:
what is the importance of content marketing;
how to start a content marketing strategy for social media.
How important is content marketing?
Social networks, such as Facebook, Twitter, Instagram, YouTube and TikTok, are part of consumers' lives. These networks have changed the way we live our lives, being responsible for influencing the public in many ways.
To understand such influence, we brought the following data from the Global Digital Statshot 2019 report:
3.2 billion people use at least one social network (42% of the world population);
Instagram stories has 500 georgia whatsapp data million daily active users;
on average, people spend 2h22 daily on social media;
54% of people use these platforms to search for products;
49% base purchasing decisions on recommendations from influencers.
With this, you can get an idea that these platforms are here, not only to stay, but they still have a huge potential for growth and your business will not be left out, right?
However, for there to be success and prominence in this scenario, content marketing for social media must have correct and strategic planning.
How to start a content marketing strategy for social media?
It's not enough to just have an online presence. Before you make any kind of post, you need to know exactly what your audience likes, so you can win them over with their interests.
Be ready to instigate the consumer's desire, solving the possible pains they have and that your business will solve!
Check out the tips for putting together your planning:
Define the persona
You need to know the audience you are talking to. To do this, you need to define the persona, which is a fictional character that represents the ideal customer of a business.
To do this, data and characteristics of real customers are used, such as: behavior, demographics, problems, challenges and objectives.
Know which social networks you will be working on
To start strategically planning your content marketing for social media, you need to define which channels your company will operate on. It is not necessary to be present on all platforms, but it is important to define which are the most important for your brand.
The best thing is to present relevant content on networks that makes sense, rather than just replicating content across all digital media without much coherence or planning.
For example, when sharing a link to a new post from your blog on Instagram, it might be better to think about illustrative content, such as an infographic.