What is the purpose of a briefing in Marketing?
Posted: Tue Jan 21, 2025 6:26 am
The briefing is especially used in the world of marketing and communication . It meets a series of very relevant objectives in departments that operate in these areas:
Collect the main lines to reach a goal.
Determine the goal to be achieved.
Structure the step by step to be especially decisive and productive.
It facilitates teamwork, since all the professionals who form part of it can know the links that make up the chain and this allows them to focus their work better.
It conveys the essence of a project, of a strategy.
Versatile tool, as it can be adapted to the profile of the people it is addressed to: people who are going to participate in a specific initiative, investors looking for ideas to invest in, to communicate to managers what the task is focusing on, etc.
There are several advantages that can be deduced from these briefing functionalities . Specifically, three major advantages of using this tool for marketing teams can be highlighted:
It facilitates teamwork, as it details objectives and processes to follow.
It optimizes the resources allocated to a project and kuwait whatsapp data the time required for its development, as it generates a sort of outline to follow.
It facilitates decision-making: by collecting the main lines, it is easier to detect where it is best to direct the following actions.
The brief should never limit creativity, so it should be taken as a flexible tool and not go into excessive detail. It is better to leave it for other types of development and planning tools. It is also important to be clear in the brief, so that there is no room for errors, and it is essential to know how to communicate and present it effectively to the audience it is addressed to.
This solution should be known to all people who work in the field of communication, which is why specific training courses at EAE Business School include briefing as an ideal formula for presenting projects and transmitting ideas. This is reflected in programs such as the Master in Marketing Management and the Master in Marketing and Commercial Management . In both cases, students are taught what a briefing is for and how to do it effectively.
This tool is really useful in a multitude of sectors. Whatever the case, it is obvious that the relationship between the briefing and the world of marketing is very close. Another example of this is that it is another development to be taken into account by the teaching team in the Master in Digital Marketing & Growth Hacking . The objective is for students to learn how to develop specific plans, strategies, and know how to transmit them, with options like this on the table.
Types of briefing in Marketing: Which one do you need for your project?
There are several variations of the basic briefing. Which are the most popular? What characteristics define them?
Advertising briefing: campaign objectives, target market, budget, deadlines, etc.
Business briefing: company, product, service… competitive advantages, target client, lines of action, among others.
Briefing for a project: objective to be achieved, resources available, differentiating qualities with respect to the competition, steps to follow…
Creative briefing: a bridge between a creative team and a brand, or between that team and the development at hand. Values of the company, of the product-service that it wants to communicate, the profile of the target and so on, key aspects to ensure that the result is effective.
The essence in all of them is the same: go towards schematization, collecting the key values that summarize the goal to be achieved.
Briefing on the table
How to make a briefing: Step-by-step guide for marketing directors
It's time to move on to the shareholders' side. Having defined exactly what this solution consists of, it's time to outline a mini-guide, a step-by-step guide to making a briefing.
Summary: the essence of the briefing. Include the main lines and the most relevant information to start from, from the general to the specific, to then break down the details.
Objectives of the project-idea intended with this tool and the metrics to evaluate its effectiveness.
Brief and concise project schedule, with an emphasis on detailing key milestones.
Determining the target audience is key to ensuring that the briefing meets its objective.
Provide references for those who want more information: budgets, marketing and communication plans, structure of this project within the different actions of a brand, a company, etc.
Without a doubt, the most important thing is to be clear about the objective pursued with the briefing and who will consult it, who is the audience of the same. Starting from these two key details, the preparation of the briefing is more fluid and effective.
Collect the main lines to reach a goal.
Determine the goal to be achieved.
Structure the step by step to be especially decisive and productive.
It facilitates teamwork, since all the professionals who form part of it can know the links that make up the chain and this allows them to focus their work better.
It conveys the essence of a project, of a strategy.
Versatile tool, as it can be adapted to the profile of the people it is addressed to: people who are going to participate in a specific initiative, investors looking for ideas to invest in, to communicate to managers what the task is focusing on, etc.
There are several advantages that can be deduced from these briefing functionalities . Specifically, three major advantages of using this tool for marketing teams can be highlighted:
It facilitates teamwork, as it details objectives and processes to follow.
It optimizes the resources allocated to a project and kuwait whatsapp data the time required for its development, as it generates a sort of outline to follow.
It facilitates decision-making: by collecting the main lines, it is easier to detect where it is best to direct the following actions.
The brief should never limit creativity, so it should be taken as a flexible tool and not go into excessive detail. It is better to leave it for other types of development and planning tools. It is also important to be clear in the brief, so that there is no room for errors, and it is essential to know how to communicate and present it effectively to the audience it is addressed to.
This solution should be known to all people who work in the field of communication, which is why specific training courses at EAE Business School include briefing as an ideal formula for presenting projects and transmitting ideas. This is reflected in programs such as the Master in Marketing Management and the Master in Marketing and Commercial Management . In both cases, students are taught what a briefing is for and how to do it effectively.
This tool is really useful in a multitude of sectors. Whatever the case, it is obvious that the relationship between the briefing and the world of marketing is very close. Another example of this is that it is another development to be taken into account by the teaching team in the Master in Digital Marketing & Growth Hacking . The objective is for students to learn how to develop specific plans, strategies, and know how to transmit them, with options like this on the table.
Types of briefing in Marketing: Which one do you need for your project?
There are several variations of the basic briefing. Which are the most popular? What characteristics define them?
Advertising briefing: campaign objectives, target market, budget, deadlines, etc.
Business briefing: company, product, service… competitive advantages, target client, lines of action, among others.
Briefing for a project: objective to be achieved, resources available, differentiating qualities with respect to the competition, steps to follow…
Creative briefing: a bridge between a creative team and a brand, or between that team and the development at hand. Values of the company, of the product-service that it wants to communicate, the profile of the target and so on, key aspects to ensure that the result is effective.
The essence in all of them is the same: go towards schematization, collecting the key values that summarize the goal to be achieved.
Briefing on the table
How to make a briefing: Step-by-step guide for marketing directors
It's time to move on to the shareholders' side. Having defined exactly what this solution consists of, it's time to outline a mini-guide, a step-by-step guide to making a briefing.
Summary: the essence of the briefing. Include the main lines and the most relevant information to start from, from the general to the specific, to then break down the details.
Objectives of the project-idea intended with this tool and the metrics to evaluate its effectiveness.
Brief and concise project schedule, with an emphasis on detailing key milestones.
Determining the target audience is key to ensuring that the briefing meets its objective.
Provide references for those who want more information: budgets, marketing and communication plans, structure of this project within the different actions of a brand, a company, etc.
Without a doubt, the most important thing is to be clear about the objective pursued with the briefing and who will consult it, who is the audience of the same. Starting from these two key details, the preparation of the briefing is more fluid and effective.