Email Dataset

What we want is to understand how Chinese users perceive our App Store presence, how they interact with the app, does it serve their needs well enough, what is missing for them, and if there is any cultural gap we need to overcome. When we see recorded user tests alongside users’ answers to a few ...

Whether in your country or in China, the key to B2B marketing isn’t only to generate leads but to help those leads convert into real sales.
Throughout their purchasing process, your potential customers will have a lot of questions on their minds. In China, the king of Question and Answer is Zhihu ...

Corona was acutely aware that the new recycling law and the difficulty of removing the lime was behind this trend

What’s more, Corona found few people were willing to accept a beer without lime – like it has become their special identity.

With that in mind, Corona came up with the solution: “1/16 ...

As for the micro-content, you have multiple opportunities. But remember: visual content creates a longer-lasting impact. First, take out smaller pieces and quotes to publish on platforms such as Weibo. If you create graphics with the quotes or word clouds, they will break down your longer articles ...

Even Chinese Central Television (CCTV) sang her praises: “Foreigners admired her positive approach to life, and she allowed the world to appreciate our culture and stories.”



Li’s videos—which she initially produced by herself and now makes with a small team—emphasize the beautiful countryside and ...

It’s been about two years since I had Toutiao on my phone, but I gave it another try this week.

I’ve got to say that it is a very interesting app, and it’s more than a bit addictive too.

It’s known as a news platform, and that was my impression when I downloaded it way back in 2018.. But trying it ...

The most obvious answer on how to start a new account rolling is to invest in social advertising. There are some great options which I will cover later.

But first, there’s an overall organic strategy to consider as well. I asked our social team to share some tips and tricks, and here’s what they ...

platforms are totally different—there’s nothing like WeChat in RoW.

Also, China is large enough to merit being considered as a separate market. In terms of global GDP, China makes up about ⅕, while the RoW makes up ⅘. And all the futurists out there predict that China’s portion of the global GDP ...

A quick question before we begin: How do you evaluate the impact of your content marketing?

If you’re a content marketer, you probably have ten or more different ways of knowing just how effective your campaign has been.

However, if you’re from an advertising background, or you’re in a more ...

I’ve outlined the hypothetical workflow for the company in our case study, but I’m now going to show you an example of the workflow we use for content at NMG.


ClickUp allows us to create templates, which makes managing everything easy.

The template you see in the image is for this topic ...