Email Dataset

I mentioned that Pardot is the clear B2B marketing automation solution, while Marketing Cloud Engagement is for B2C companies.

This is somewhat true, as Pardot is positioned well for B2B marketing specifically and, therefore, its strengths lie in the areas of marketing and sales alignment, lead ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Why Might You Need Pardot Layout Templates?
I get asked one question about Pardot more than any other question and I'll tell you what that it is a ...

In conjunction with the new Get More Insight from Engagement History’ feature, there have been new steps added to the engagement studio canvas. This time based around the general building of the Engagement Studio.

When creating an action, trigger or rule that are connected or are the same type (e ...

The first release I’m particularly excited about is found in the B2B Marketing Analytics app.

Explore Combined Prospect and Activity Data in B2B Marketing Analytics.
This great new feature is all about digging deeper into our prospects and their engagement.

It has set out to encourage us to add ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using ...

B2B Marketing Analytics pulls data from both Pardot and Salesforce, making it an extremely powerful tool in your reporting arsenal.

You’ll be able to create granular reports using near real-time data which is exceptional for organisations who want to make data-driven decisions.

Think about any ...

Once the Salesforce Admin has authorised Snippets, you should see the Snippets Assignment Field on each campaign.

Assigning Campaign Snippet screenshot

In the Assignment field, use the two dropdowns. The Assignment dropdown is to ensure you are assigning the Snippet to the correct campaign.

Use ...

attribution for leads that convert to closed customers, having excellent visibility of this in our automation dashboard is essential.

Step one of this is being able to create Campaigns that group relevant assets together i.e. emails, landing pages and forms.

Marketo
Marketo has the ability to ...