Thanks to this, it is able to offer highly personalized, practical advice, which is sent to the reader’s email address. So, the calculator is not just a gimmick. It also acts as a lead capture element that helps the brand get more than just a temporary boost in engagement rates.
If you’ve done any research, you already know that blog post performance is highly dependent on length. Namely, the best-performing articles tend to be just over 2,000 words long . But that’s a lot of korean telegram text for web users to read. And knowing that they’re probably looking for instant gratification, you need to make it easy for them to find what they’re looking for .
Now, if you've already applied tip no. 1, you're on the right track. But there's always something else you can do to make your blog posts more engaging. One of those things is to remember that not all of your readers will be looking for the same information.
Think of it this way: if you’re writing a guide on remote work, you need to keep in mind that most of your readers won’t need a definition of the concept. But they might be looking to know if it’s the best model for them.
Or they might be looking for practical advice on how and where to find a remote job. So, you need to make it easy for them to jump right to the information they want to read.
SkillCrush does this well by combining header styles and using them to generate a table of contents that also creates useful jump links. Thanks to this simple solution, readers can quickly get to the section they’re interested in without risking frustration and having to go read a similar blog post from a competing company.
Source: Skillcrush.com
Source: skillcrush.com
5. Never bury the Lede
Well, this is one of the simplest tips to make your blog posts perform better.
If you're not sure what "burying the lede" means in content creation , it's the practice of not making it clear what your articles are about – most often by making the introductory section irrelevant or placing the point of the post too far down in the body.