The most important thing about this type of advertising is that you only pay per result. You can choose between pay per click (PPC) or cost per impression (CPM).
By choosing an attractive image, clear text and an optimized title, you will be able to capture the attention of your segment.
Sponsored Posts
Through this advertising alternative you can send one-to-one messages to your target customers.
In this way, more personal and effective communication is possible.
To achieve this, it is important to properly personalize the message and include a call to action for the strategy to work successfully. Events, free trials, product demos are some of the most effective calls to action.
Sponsored content
This is the ideal option to increase your audience and reach, as it involves promoting specific content found on your company page. This way, a specifically segmented audience will be able to see it in their home page feed.
Within this type of LinkedIn ad, there are several possibilities: ads with an image, a video or several images in a carousel or event ads previously created on LinkedIn. Video ads are the most powerful format due to their great appeal.
Sponsored content can be the best alternative to give visibility and reach to your company's promotions, relevant content and news. In this way, you can generate awareness and maximize opportunities to generate leads.
Dynamic Ads
This type of advertising is generated dynamically according to the activity and profile of the selected audience . It includes copies, images and calls to action that adapt to the activities of each profile.
To ensure that LinkedIn ads meet your B2B company's goals, it's important to keep malaysian numbers these tips in mind:
Perform good segmentation . This means knowing your target audience very well in order to bring them what they really need from your company and, thus, achieve the best business opportunities .
Optimize ad messages to attract clicks and conversions. Short messages that are easy to interpret at first glance are the most successful. Don't forget to convey your company's values and opt for storytelling to reach more prospects.
Include relevant images . LinkedIn is increasingly prioritizing visual aesthetics. That's why it's important to convey a positive brand vision through creative images that capture attention and adequately represent your industry.
Prioritize the generation of video ads . We have said that the use of video in ads can be very effective in achieving the company's objectives, since it has been statistically proven that this format has more possibilities of generating conversions than others such as text or images.
Consider your budget . It is important to manage your budget correctly and select the right ad campaign settings.
Conduct monitoring and testing. Using different ad formats and configurations allows you to analyze what type of advertising works best with your segment. It is best to perform measurements to obtain data that helps optimize campaigns.
Measure ROI . Through conversion tracking, it is possible to relate KPIs to LinkedIn and justify the investment.