And by favoring one over the other

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B2B marketing teams are likely missing out on quality leads. Instead, inbound and outbound lead generation should work together. The problem is, with all of the recent emphasis on inbound, many of today’s russian email address list marketers don’t understand or practice outbound tactics much at all. Plus, outbound lead generation comes with its own host of challenges that many B2B marketers and salespeople aren’t sure how to combat.


Challenges like: Knowing who to target Qualifying leads Working together with inbound lead generation efforts All of those challenges can be solved by using visitor identification software (like Leadfeeder) to help define and refine your target audience. In this article, we explain the difference between inbound and outbound lead generation and why they should complement one another. Then we dig into the challenges today’s B2B companies face with outbound lead generation and explain how visitor identification can make it better.




Note: Want a lead generation tool that’s built for B2B? Sign up and try Leadfeeder free for 14 days to view company names, details, and behavioral data for every company that visits your website. Inbound vs. Outbound Lead Generation The difference between inbound and outbound lead generation is pretty simple, but it can make a big difference in your approach. Simply put, inbound lead generation includes all of the marketing activities you do to attract potential leads and customers to you.