The cost per thousand impressions in

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Conclusions myTarget has dropped significantly. Now advertisers have the opportunity to buy advertising coverage at more favorable prices. Despite the improvement of targeting and ad serving algorithms, VK Ads has not yet managed to optimize the CPM indicator. At the same time, the costs of promotion in the old VK advertising account have significantly decreased due to the mass transition of advertisers to the new VK Ads platform , which, however, still offers more attractive prices per thousand impressions.


As for Yandex Direct , the cost per thousand impressions in search advertising remains high. It has long been one of the most expensive advertising tools on the market. CPC CPC (Cost Per Click) is a payment model in which kuwait whatsapp number data the advertiser pays for each click on his ad. This model is suitable for the following purposes: Generating traffic to the site. If the goal of advertising is to attract more visitors to the site, then the CPC model can be effective.

Direct are an approach to managing advertising campaigns, in which the advertiser independently configures and optimizes campaign parameters. The advertiser independently selects keywords, sets rates, creates ads and analyzes the results. Autostrategies in Yandex.Direct allow you to automate the process of managing advertising campaigns. The system automatically selects the optimal parameters based on the specified criteria. For example, an autostrategy can automatically adjust rates depending on competition or optimize ad impressions depending on the time of day.