For additional service
There are services that are part of the mandatory set - say, a general guarantee, and additional ones that make the product more attractive to the buyer. They can be provided either free of charge or at a significant discount.
For example, a customer of a car service mexico telegram number database pays for the repair or maintenance services for which he came to the service station, but while he waits he is offered a cup of coffee, the opportunity to visit a recreation area, etc.
A strategy where a company focuses on releasing a product for a narrow audience that demands clearly differentiated goods: premium wristwatches, goods for a certain type of creativity, etc.
By price
On the one hand, you can bet on prices lower than those of competitors – this is the path taken by the Fix price chain. On the other hand, if the quality of the goods and the brand status allow it, then the opposite option is also possible in the form of increasing the cost – a clear example is the pricing policy of well-known clothing companies.
Frequently Asked Questions about Differentiated Products
What is a product differentiation packaging strategy?
In modern marketing, this is one of the main ways to differentiate a product. Packaging performs several functions: