One of the terms shown on the “ website ” page is CMS , which stands for content management system . This is an application that helps you manage the content of websites . The best known is WordPress .
You won't believe it, but the number of Facebook users interested in the content management system is more than 5 million (worldwide).
6. Look at the sponsored posts you are shown on Facebook
sponsored post from a competitor on Facebook
After visiting your competitors' Facebook indian mobile number pages and websites, you will be a "victim" of retargeting . In your feed, between one post and another, you will find some sponsored posts from other competitors.
Most likely, these are businesses that are the first to exploit interest-based targeting.
If these are companies that weren’t already on your list, add them.
Start over with previous searches to further broaden the circle.
2. Create a value-based lookalike audience to find new prospects from the ones you already have
lookalike audience to find new customers from the ones you have
Most advertisers (and probably you) started creating Facebook Ads campaigns by selecting target users based on interests, age, gender, and location. This is the most popular strategy, but at the same time, it is the one that produces the worst results in terms of performance.
There is an alternative and it is called Lookalike Audience . This feature allows you to take advantage of the hundreds of information that Facebook has for each user (the content of their posts, the “likes” they have made, the shares and more).
With this information, Facebook has a much more detailed view of the type of person who buys your product, and therefore does not have to rely only on demographic data such as age, gender and location.
You can find the guide to creating a lookalike audience here .
Lookalike audiences, however, are not perfect because not all of your customers are the same. There are likely different types of people buying your product, which will confuse Facebook's algorithm.
Also, not all of your customers are the same value. Your high-value customers are repeat spenders, while low-value customers are only attracted by deep discounts.
Emad Hasan 's advice is to create value-based lookalike audiences:
Generate a value for each customer and match it with their email address.
Upload this information to Facebook (Facebook will then match its users with the customers you uploaded).
Create a lookalike audience based on the custom audience you just created.
Create new campaigns on Facebook Ads to find new potential customers by attracting them with inviting promotions.
When you do this, remember to target this new lookalike audience and exclude current customers (your custom audience).