Well, the Chinese digital ecosystem already has something like this—the social commerce app Xiaohongshu.
In this post, I’ll be taking you on a tour of the phone app, and showing you its content, features, and what it’s like to be a regular, everyday user of Xiaohongshu.
Don’t fancy reading today? You can also check out the video version of this post.
Bit of Background
As of March 2022, the app boasts 220 million monthly active users, and a large percentage of that user base is young females (approximately 70%).
You might even say that a large portion of the content on Xiaohongshu oman number for whatsapp reflects that young(er) female audience.
To be honest, it’s not my favorite in terms of e-Commerce. I prefer to use JD (in China) and Amazon when I’m searching for something to buy.
But I can see why people would enjoy Xiaohongshu.
As an app, it’s very visual, it’s fun to browse, and I can imagine people perusing Xiaohongshu at the end of the day when they want to unwind. Maybe they don’t even intend to buy anything, but they may stumble across something that catches their attention.
The Homepage
Xiaohongshu’s homepage contains all the accounts I am following.
Xiaohongshu’s homepage
As I scroll through the page, you can see there’s a lot of food content from Nanjing in there (where our head office is based).
If I click on one, I’ll see what is known as a “note” on Xiaohongshu.
note on Xiaohongshu