In addition to the broad audience and market reach that the pharmaceutical sector can reach, after all, who has never had a cold or a headache? The same is true of radio. Radio reaches the most varied types of audiences, in the most varied niches, while still maintaining communication that is accessible to everyone! This is the power of radio.
The voice of the market may be the missing element for your communication to be more effective. For pharmacies, radio communication is essential for the success of the franchise.
According to Kantar Ibope, 37% of radio listeners remember the russian phone number whatsapp advertisement and start researching and consuming products based on the radio ad. Among the top 5 categories, medicines in general rank 4th.
Still on the Kantar Ibope survey, the sectors that give the most returns are:
Supermarkets, Hypermarkets and Wholesalers
Restaurants and Cafes
Department Stores
Medicines in general
Financial Services
But how does the pharmaceutical sector manage to convert so much?
Note that in the list above, all the sectors that convert the most are from “Essential Markets”, which are the sectors that provide the services that we all need, after all, we all need a bank, to buy food at the supermarket, to buy medicine when we are sick...
However, even if your company is not in one of these categories, your communication should always focus on desire! Whether it is the desire to save money, cure a pain, have a differentiated service... We have prepared a material with 5 tips to be more creative in your radio ad , which you can check out in more detail.
Radio advertising can be profitable, or it can be a waste because of this factor…
It's great that you've already identified the conversion power that radio can bring to your business, but just imagine, you put together an ad to communicate a promotion or provide an experience that will convert your listener into a customer. So, how can you be sure that what you've hired will actually be played on the radio?
You may have heard the phrase “Out of sight, out of mind”, but what about your radio ad? Is it being seen, or rather, heard?
To ensure that your message is being delivered, you need to monitor your radio placements. This is what the major sectors that achieve the highest conversion rankings are using to develop campaigns and measure whether their investment is bringing them a return.
We have already served credit unions , supermarkets , and other sectors by providing this service. We work from the distribution of your campaign to radio stations so that you can be sure which material was received by the station, whether it was downloaded, and whether it was broadcast.
Furthermore, your campaign data will not only be available retroactively but also in real time! And we work not only to present you with the data but also to influence the results. With our work, we take away your worry of calling broadcasters who did not air your material.
What if you have a campaign with more than 20 stations? Imagine how much time your team would waste contacting each one of the radio stations? With our approach, we talk to the stations without pointing fingers, but rather trying to solve the logistical errors in order to transform what would otherwise be a loss, an insertion that was not broadcast.
Do you already have a radio campaign or do you want to see the results of the last campaign?
Talk to one of our consultants to get a free diagnosis of your campaign!
Take the first step towards making your radio ads more profitable for your business. Click on the banner and speak to one of our consultants now.