And if you tell new subscribers to expect a welcome email when they sign up, they'll know to check their junk folder if the email isn't in their inbox. This is your chance to mark your emails as "Not Spam," increasing the success of your future campaigns.
So that’s the why – now let’s look at the how.
Take apart the anatomy of a successful welcome email and business email address list poland find that they all have these five things in common:
According to research, 82% of marketers report an increase in open rates with email personalization. And if you collect names on your signup forms, you can easily add a touch of personalization to your welcome email.
Simply add a merge tag in your subject line and greet your new subscribers by name. Reliable subject lines where you can use this tactic include:
Another way to personalize your welcome email is to create different versions of the email for different subscribers. If you have multiple mailing lists and multiple signup forms, create a welcome email for each one. And tailor the message in those welcome emails to the path each subscriber took to get on your mailing list.