Achieving a competitive advantage by a philippine cp number company is aimed at increasing its size. The greater the advantage, the greater the independence in the operation of the instruments that promote greater effects on the market. The sustainability of a competitive advantage depends on the type and size of the advantage achieved. To maintain and increase the degree of sustainability of a competitive advantage, a company must use an integrated set of marketing instruments. Their proper use contributes to increasing and maintaining the competitive advantage.
The goal of any company is to gain a competitive advantage, which can manifest itself through profits above the industry average or a significant market share. To achieve this, a company must hire competent employees who can effectively exploit the competitive advantage in the market.
In 1998, Michael E. Porter presented three business strategies for achieving competitive advantage. They are: cost leadership, diversification and concentration. Let's look at their characteristics and the opportunities they present.