The biggest experts on creating inclusive content for neurodivergent consumers are, well, neurodivergent marketers. With neurodivergent marketers on the team, you will implement the tips and adjustments we’ve discussed here in a way that is correct, compliant, and offers real value.
By being more inclusive in their hiring decisions, today’s brands stand a chance of russian email address achieving genuinely inclusive marketing content and communications.
Tech colossus Microsoft, for instance, has launched its own neurodiversity (ND) hiring program to attract and nurture neurodivergent talent across the organization. And, thriving Fortune 500 company, Ultranauts’ inclusive approach to onboarding has resulted in a 75% autistic workforce: read more in this post on top companies engaging their neurodivergence.
To achieve a c
ulture of diversity and inclusion, it’s important to raise awareness, understand your audience, gather the right insights concerning neurodiversity, and include the right people in hiring or onboarding processes to drive real change.
The majority of the neurodivergent population struggle to find gainful employment. But, by placing a strong focus on encouraging neurodiversity in digital marketing, everyone stands to benefit.
Screenshot from Ultranauts website
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