However, there is currently no indonesia mailing list confirmed research data on this issue. Various sources note that the audience's attention span lasts from 3 to 30 minutes. And everyone knows that there is no better way to put listeners to sleep than a long story about the specifics of the project. That is why the first advantage of the elevator pitch is the brevity of the presentation.
Elevator pitch templates
An argument will be effective if the speaker does not concentrate on his goal. Shortening the text helps to have more thoughtful phrases. When you are faced with the task of writing a convincing elevator pitch that lasts two minutes, you have to “calculate” and think about every word.
All sentences in such a presentation should be short and easy to understand. This technique forces the speaker, regardless of the complexity of the topic, to simplify the text so that it is accessible to all listeners.
Convincing tone. This is a very important point for an elevator pitch. The tone of a short speech should emphasize the speaker's confidence. If you analyze the pitch video, you can see that, despite the limited time, the story also contains pauses (there are short and longer ones). It is necessary for the elevator pitch to have its own characteristic rhythm.
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Flaws:
In a difficult situation, you can lose your cool. The main enemy of an effective pitch is stress. When a speaker loses focus in his story, starting to wonder if he is being listened to attentively, he “goes off the rails” of persuasiveness. This situation is associated with stress, since the pitch is addressed to people who can change the speaker’s life (investors, VIP clients, recruiters, etc.).
Moments to use an elevator pitch don't come around very often. There are rarely good circumstances to present your idea, product, etc. Before a pitch, there is often a feeling of "now or never." You need to make sure you are prepared for this moment and hurry up. It is important to know all the nuances of your story perfectly.