Not only that, but some of them are also invasive, irrelevant and intrusive. Why this premise? To help you change your point of view. If you are so careful about creating eye-catching ads and good area code mobile number philippines at showing them to an audience that fits perfectly into your target, you will have avoided: the annoyance of the user at being invaded by another advertisement outside of their interests a waste of money As always, let's start with Facebook's guide on using detailed targeting . In fact, you shouldn't limit yourself to selecting your campaign audience based only on location, age, and gender, otherwise, you would make everything we've said so far ineffective.
However, when we talk about social media marketing, there is never enough detail! Luckily, Gianpaolo Antonante has written a really useful and, above all, practical guide full of examples, on how to target the audience with Facebook Ads. Here are a couple of examples: if you are a dentist, it is unlikely that you will find an audience in your area interested in dentists. What you need to do, then, is to think about your customers: what do they have in common? Their profession? Other interests? if you are in web marketing, be careful of how many pretend to be entrepreneurs on Facebook. Also, who could be interested in this topic? Maybe your competitors! So you have to think about it and understand what other interests to focus on in targeting You think that's all? No! Gianpaolo also teaches us how to clean the audience and use the budget more effectively.