Choose a tool that is easy to integrate with your company's existing systems

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I can't use the functions as I want and can't see results When you first introduce a tool, you may not be able to determine its ease of use or the optimal approach, and it will be difficult to achieve ideal results. Therefore, the following measures are necessary. Solution: Redefine the purpose, issues, and strategy of the implementation If the underlying implementation objectives, issues, and strategies are unclear or the direction is incorrect, the tool will not be fully utilized.


For example, if the issues set by the company are different bosnia and herzegovina telegram database from the actual issues, as shown below, the approach will be misguided and will not lead to results. The problem we set for ourselves: The number of approaches to potential customers is low, so we are not able to close the deal. Actual issue: Although there are many approaches to potential customers, the training when handing them over to sales representatives is insufficient, so they do not lead to closing the deal.


If you take the wrong approach, you will waste time, money, and human resources. To get results, you should reconsider your goals, challenges, and strategies. Not properly determining the priority of customers to be handed over to sales representatives Marketing automation is a tool that fosters the purchasing desire of potential customers and increases the sales representative's chances of closing a deal. However, if you take over a potential customer without assessing their purchasing desire and situation, you may end up in a situation where the other party has no desire to purchase after negotiating a deal, or the customer has already signed a contract with another company.